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Advocacy Executive


Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

The Owner Experience and Advocacy team is dedicated to ensuring our owners become our biggest advocates. We are focused on improving every digital touchpoint that our owners have with Dyson. We manage email communications, online bookings, social media representation, consumer product reviews and much more. Data drives our decision making but a desire to create the best possible experience for our owners, drives our commitment to our team and projects.

About the Role

This position is designed to support the advocacy team in its mission to unlock Dyson’s existing and stand-out brand equity. While the Advocacy Executive’s projects and workstreams will vary across the year, their commitment to support the Advocacy Lead and the teams goals, is critical.

Main responsibilities include but not limited to:-

  • Manage the engagement and ongoing relationship with Dyson Influencers and partners across category which includes briefing, content proposal and content approvals, loan machine management, oversight of content calendars and timely and efficient deliverables

  • Regularly sharing performance and insights in Dyson Monthly Marketing

  • Collaborating with internal teams to brainstorm new content themes and campaigns for influencers and owner advocates

  • Owning the process, admin and ideal systems to manage our influencers and ensure their deep knowledge of Dyson products, respective categories and their enthusiasm to authentically advocate for us as a 1st choice product

  • Support the Advocacy Lead in activating Dyson ANZ Advocacy strategies which includes involvement in brief creation, project WIPs, Dyson asset sharing, experiential / event support, content review and approvals, creative reviews and ideation, assessing performance data and circulating reports to the key business stakeholders

  • Partner with the CRM and Analytics teams to expand the role of the Dyson owners Trial Program into an omni-channel experience and mechanism to engage our owners in recommending our products online

About You

To be successful in this role you will bring solid experience using social monitoring platforms, specifically Sprinklr and Web analytics tools such as Google Analytics. You will have a high level of communication skills, both verbal and written, with the ability to adapt to ever changing business needs and a strong passion for all things digital, always looking to learn the most cutting-edge methodologies in web marketing and in e-commerce.

Previous skills and experience:-

  • Degree level qualification in Marketing

  • Comprehensive understanding and social landscape across ANZ

  • Well-developed interpersonal and relationship building skills

  • Excellent business presentation skills and high attention to detail

  • Ability to work calmly under pressure, work to tight deadlines and manage competing priorities.

  • Ability to manage own workload, work autonomously and as part of a team

  • Advanced Microsoft suite


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.