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Analyst, Digital Analytics

Summary

Salary
Competitive
Team
Data Analysis
Location
United Kingdom - Malmesbury Office

About us


At Dyson, we demand the highest standard of performance from the technologies we engineer. Our people expect the same from the technology that supports them. We are a community that appreciates and advocates better engineering. A community of pioneers.

Dyson IT are mid-transformation. Our aim, to create robust IT architecture, to manage data effectively and efficiently and continue to grow our world-class team. A team who is strategic, enabling business acceleration, growth and success.

Our Data team

This role sits within Dyson's Global Data and Analytics team. This team is tasked with ensuring that the various parts of Dyson's business are able to leverage rich, accurate, and timely data to generate insights and make better decisions. As a part of IT, the team has the resources and the remit to keep up with Dyson's impressive global growth.

Building our analytical capabilities is a core pillar of Dyson's new global data strategy. As more consumers engage with Dyson, via more types of products, and across more markets, the volumes of data will greatly increase. Understanding how to use this data to improve everything from customer experiences to product development will be key to Dyson's success.

About the role

Reporting to the Digital Analytics Manager you will be responsible for:

  • Writing, testing and deploying enhancements to our Digital Analytics implementation using both the Google Marketing Platform and Adobe Experience Cloud suites of tools.
  • Maintaining and improving the digital data layer. Working with Web Development teams and Agencies across Dyson’s global digital estate to design and implement robust, reliable and extensible data layers.
  • Working closely with other digital teams, translating strategic objectives and timelines into concrete tagging needs. From seeing the big picture through to implementing the tags and ensuring the quality of the data collected.
  • Monitoring Digital Analytics data quality. Debugging and resolving issues to ensure that the wider business has access to reliable digital data to help them meet their goals.

About you

Essential:

  • Minimum of 2-3 years of technical experience in web analytics or digital marketing.
  • Experience deploying marketing and / or analytics tracking tools. Google Analytics and Abode Analytics preferred.
  • Solid understanding of JavaScript, HTML and CSS.
  • Experience of Tag Management tools, preferably Google Tag Manager or Adobe Launch.
  • Experience working in a distributed team environment

Desirable:

  • Experience of DSPs and Digital Marketing Platforms
  • Experience of Website Optimization
  • Knowledge of SQL and Python

Benefits

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Private medical insurance
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidised café and restaurants
  • Discounts on Dyson machines

# LI Dyson  


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

Closing date: 29 October 2021