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APAC Demand Planning Lead, Senior Manager


Planning and Retail Operations
Singapore - St James Power Station Headquarters

About Us

Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. Research, Design and Development is the heart of Dyson products. Our people are focused on enabling hardware and software to work together, developing intelligent machines which understand and react to their environment to deliver superior performance. To this end, we invest over £7m per week into research and development and have over 200 live technology projects as well as 50 active research programmes with 40 universities. We plan to spend £100m over the next three years on external technology investments and have pledged to invest £1bn in the development of next generation battery technology. There is plenty to talk about.

About the Role

Reporting to the APAC Demand & Sales Planning Director, the role will be instrumental as a strategic differentiator in support of Dyson’s growth and customer experience. This is a new role to drive unbiased demand led planning, bringing the outside in, to ensure high quality and accuracy in the Global Revenue organization’s planning efforts.

You will be responsible for managing and optimizing the demand planning processes regionally working closely with multi-functional teams.


  • Demand Forecasting: Utilize historical data, market trends, and inputs from sales and marketing teams to ensure markets develop accurate and timely bottom-up demand forecasts for products or services across global markets (based on validated assumptions collected during monthly cycle). Analyse demand patterns and identify factors that may impact demand fluctuations. Collaborate with market demand planners to consolidate forecasts and ensure alignment with overall business objectives
  • Proactively monitor and strives to maintain high levels of quality, accuracy, and process consistency in the organization’s planning efforts
  • Coordinate planning activities with other functions and stakeholders within the company
  • Proactively identify opportunities for demand planning process improvement. Overall lead a culture of continuous improvement in the end-to-end planning process
  • Collaborate closely with Supply Chain to support them in delivering perfect balance in service (avoid shortage), cash (optimal inventory level at SKU level), cost (lower cost to deliver)
  • Performance Analysis and Reporting: Monitor demand forecast accuracy and measure performance against forecasted targets. Conduct root cause analysis to identify forecast errors and implement corrective actions. Generate regular reports and dashboards to communicate demand planning insights, KPIs, and performance trends to stakeholders and senior management
  • Continuous Improvement: Drive continuous improvement initiatives to enhance demand planning processes, methodologies, and tools. Identify opportunities to streamline processes, increase forecast accuracy, and improve collaboration across teams. Stay updated with industry best practices and incorporate them into demand planning practices.
  • Implements enabling technologies and/or support deployment of global solutions in the region (statistical forecast, … to improve forecast accuracy)

About You

  • Bachelor's degree in Business, Supply Chain Management, or related field
  • 5-10 years' working experience, of which 5+ years of proven experience in demand planning within consumer goods/beauty/luxury or similar industries.
  • Solid exposure to commercial aspects in the local markets
  • Strong leadership, communication, and interpersonal skills
  • Excellent problem-solving, analytical, and strategic thinking skills
  • Proficient in Microsoft Excel and other data analysis tools
  • Proficiency in demand planning software and statistical forecasting techniques
  • Ability to work independently and prioritize multiple tasks in a fast-paced environment


Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices, and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.



Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.