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Area Manager - NSW South


Australia - New South Wales Remote

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our Sales team ensures our machines are presented in an appropriate and consistent way that is recognisably Dyson, to clearly explain our technology and create the right customer experience. This builds our reputation and enables the team to deliver long-term sales strategies and plans, while recognising and taking advantage of shorter-term opportunities.

Our Field Sales team are based in various locations across Australia and New Zealand. They are the eyes, ears and face of our wider sales team, managing the relationships at a store level within our retail partners in a defined area.

About the Role

Forming part of the Australian Sales team, Area Managers are responsible for the commercial success of an Area including the output from Dyson Experts and Stylists that work within that Area. The aim of the role is to grow market share and unit sell-out through exceptional customer service and commercial focus. Experts and Stylists are a national team of sales professionals, driving sell-out and building brand advocacy within our retailers by demonstrating Dyson products.

Area Managers have responsibility for compliance within our retail partners’ stores and building further awareness of the Dyson brand across all our categories. They are responsible for developing and executing strategic sales plans and activities to grow sales volume, value and Dyson market share within a defined Area.

You will build and manage the relationships with our retailers, to create a true Dyson customer experience within their retail space and will work closely with our National Account Managers, Marketing and Finance teams to ensure Dyson’s sales strategy is delivered in your area.

Our Area Managers do require a degree of flexibility to meet customer expectations and this will include weekend work and some evening events which may require you to stay away from home. 

Main responsibilities include but not limited to:-

  • Proactively own and grow your area by identifying and delivering sell-out opportunities at store or area level

  • Proactively plan, execute and review all sales activities by account/vendor

  • Conduct robust business discussions with vendors, incorporating market intelligence, category facts, sales data and Dyson marketing and promotional plans

  • Analyse and interpret sales drivers to influence your visit frequency and activity by account

  • Take the lead in developing and delivering both training and vendor events that inspire and innovate, always showing clear ROI in any activity

  • Effectively communicate to retail managers and sales staff Dyson policies and procedures

  • Maintain an active knowledge of all Dyson products including new product development, as well as all relevant product categories including competitor and market intelligence

  • Drive sales conversion and compliance across the Dyson range

  • Provide a detailed weekly feedback report to the Field and Retail Sales Manager on the overall performance of your team and stores group detailing any variance to expectation, helping the wider business understand the key drivers, enablers and inhibitors of Dyson's performance within your store group. Where necessary suggest solutions to improve performance, highlight areas of success or how to continue exceeding expectations

  • Build strong relationships with store managers, JVP and franchisees. Gather feedback on their business, current market trends and the teams from store managers, colleagues and ad-hoc store visits. Escalate anecdotal customer and Dyson Stylist feedback back to the business to encourage change

  • Manage the Dyson Experts and Stylists driving them towards exceeding weekly, monthly and quarterly targets through regular coaching and 1:1's

  • 75% of time in field with team coaching or demonstrating

  • Provide on-going training, mentoring and coaching to up skill the team

  • Gather feedback on individuals from store managers, colleagues and store visits. Using this to coach, develop and manage your team and drive results

  • Implement a high performing culture in your team, where success is recognised and celebrated

  • Regularly testing the team's knowledge of the Demonstrator Sales Process & Dyson product range, along with understanding competitor machines and how to communicate the Dyson difference

  • Manage store coverage and allocation

  • Support the successful on-boarding

About You

To be successful in this role, you will be a team player who leads by example and can work in a fast paced and challenging environment. You have excellent presentation skills and able to present confidently in front of a varied audience and to key internal and external stakeholders.

Previous skills & experience:-

  • Demonstrable sales success in a Field Sales role

  • Experience leading a remote sales team

  • Strong experience with customer negotiations and influencing commercial outcomes

  • Budget control and can demonstrate financial expertise

  • Written & verbal skills with the ability to communicate at all levels of the business


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.