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Assistant Brand Manager & Events Coordinator


New Zealand - Auckland Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people. 

About the Role

Reporting to the ANZ Marketing Manager, the purpose of this position is to implement brand campaigns and support new product launches across multiple Dyson categories within New Zealand. This role is responsible for delivering strategic and tactical projects to drive awareness, conversion and household penetration and be a key point of contact between the ANZ Marketing and local NZ team. 

Main responsibilities include but not limited to:-

  • Provide local NZ insights to support annual category, communications and GTM plans with ANZ Brand Managers to deliver overall business objectives  

  • Conduct full NZ market appraisal to steer ANZ Marketing strategy in collaboration with ANZ Brand Managers 

  • Optimise existing global and ANZ marketing strategy for local NZ implementation as required 

  • Serve as key point of contact between ANZ marketing team and local NZ team as required to support broader ANZ collaboration

  • Advocate for NZ learnings, insights or needs in cross-functional collaboration forums 

  • Work with Australian brand team to manage any ad-hoc changes to existing products, packaging, boxes and marketing collateral

  • Collaborate with ANZ Brand and Media managers to guide the implementation of annual category media plans

  • Input into category research and analysis initiatives e.g., monthly reporting, post campaign analysis etc

  • Manage local implementation of all NZ events (in person and virtual):  site visits, supplier management, product management, pack in, implementation of run sheets, pack out

  • Work with the ANZ events team to ensure NZ plans are implemented consistently within our broader ANZ plan

  • Support delivery of materials and content to local NZ team: printed collateral, machine seeding

  • Manage retail & beauty pro events – Conferences, off site sales event, seasonal activities

  • Support Field Manager with training events/academies  

About You

As the Assistant Brand Manager & Events Coordinator, you will be assertive, engaging, driven and dynamic. You are a rational and common-sense thinker with a can-do approach and attitude who will be able to demonstrate a passion for Dyson products, understanding why they are different. You will be highly organised with excellent communication and presentation skills.  

Previous skills & experience:-

  • Marketing or related degree (business/marketing)

  • Solid experience in running events

  • Foundational analytical skills, sound commercial acumen and numerate

  • Strong time management skills

  • Team player who is flexible and willing to go above and beyond


At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

Outside of a competitive salary and bonus, our team members receive generous product discounts, additional paid annual leave, paid parental leave and ongoing learning and development opportunities. You will be provided with all tools of trade.

Innovation is in our DNA and we are excited to adopt new ways of doing things differently, and better.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.