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Assistant Brand Manager, Floorcare


Starting salary will be based on experience and credentials
Toronto, ON, Canada

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores. 

Dyson ( is about solving problems and finding new ways to make everyday things work better. Our vacuum cleaner technology replaced inefficient bags with a system of cyclones – the first vacuum cleaner with no loss of suction. Today our vacuum cleaners lead the market in the UK, Europe, Japan, Canada and the USA. We developed a hand dryer that works in 10 seconds, invented the first bladeless desk fan and we’ve introduced the Dyson digital motor, a motor that spins five times faster than a Formula One engine, to the market in our cordless vacuum cleaners.

Dyson has a reputation for developing products that are both different and better. But coming up with revolutionary products is just the beginning – a big part of our success is due to the work we do to tell consumers about our products and their benefits.  This is where our Marketing team comes in.

About the role

Reporting to the Floorcare Category Lead, you will be provided with the hands-on learning and support you need to rise to the challenge and take full advantage of this exciting growth opportunity.  You will have exposure to all areas of marketing (consumer, trade, digital and PR), and will work closely with the National Account Sales and Field Sales teams to develop and execute product and category marketing plans that drive incremental sales growth, market share gains, and brand equity and differentiation.

Specific responsibilities include –

  • Work with multiple teams to develop and execute multi-channel marketing plans and assets for new product launches
  • Manage all Canadian image, graphics, video and packaging assets working with Dyson UK and Americas regional partners and local agencies.
  • Conduct research, make recommendations, and assist in delivering annual Canadian market business review across multiple product categories
  • Conduct in-depth analysis of competitors, market, consumers, products, and shipments to garner insights, feed into go-to-market plans, and develop strategic initiatives 
  • Analyze results to track performance,  identify issues, trends and opportunities, and continuously improve programs 
  • Using various tracking tools, conduct ongoing market share analyses that drive business insights
  • Manage and track budgets to ensure programs meet objectives and provide finance with accurate and timely reporting
You will be located in downtown Toronto, just a few blocks from the CN Tower and steps away from some of the world's best venues, restaurants, shops, and the underground path.

About you

A dynamic, enthusiastic and collaborative professional who – 
  • Has a university degree and at least 2 years of experience in a similar Marketing role, working with premium brands 
  • Is passionate about building consumer and technology brands
  • Is dynamic, energetic and results-driven with a sense of urgency
  • Is a broad thinker with the ability to conduct in-depth analysis, identify the root cause of complex problems, and generate creative solutions
  • Able to succinctly summarize data, provide insightful commentary, and communicate with impact 
  • Has strong attention to detail and commitment to superb execution 
  • Works well in a fast-paced, entrepreneurial environment where initiative, leadership and flexibility are drivers for success
  • Successfully builds and maintains relationships in a collaborative team environment
  • Computer skills, with a comprehensive knowledge of MS Word, Excel and PowerPoint


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial benefits:
  • Dyson Matching RSP contributions
  • Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
  • Short-Term and Long-Term Disability
  • Employee Referral Program
  • Generous Dyson Product Discounts
Lifestyle benefits:
  • Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
  • Generous Maternity Leave Program
  • Employee Assistance Program
Health benefits:
  • Medical, Dental and Vision Coverage Options
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information.Dyson is an Equal Opportunity Employer. #LI-DYSON

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.