- Shanghai - China
Why Dyson need this role
To follow owner-centric & go-direct strategy in 2021, we plan to achieve these objectives via perfect digital innovative excellence development in direct channels, include CRM operation, campaign and content development and operation.
Work together with line manager to enhance Dyson Digital excellence setup, also work with cross-function team to leverage the capability to benefit real business.
About the role
Role & Responsibilities
Develop briefs along with interdepartmental partners for the creative teams to guide the direction and execution of content across channels and mediums, inclusive of written and visual content across social, web and events
Develop and execute on content plans for new product launches and manage delivering content to cross-functional teams to drive awareness
Help maintain an editorial calendar of releases
Content performance tracking and data analytics
Regularly propose, create and edit content and the content of the team
Maintain an in-depth level of familiarity and product knowledge across all lines of business
Manage success and growth of teammates
Align with BU, Brand activation and ecommerce buying team on marketing calendar and merchandizing priorities.
Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate and optimize results.
Gain traffic and market share from competition and unauthorized dealers on ecommerce platforms
Win on Key commercial events of the platforms.
Collaborate with CRM to recruit new members and activate existing members on both Tmall & .com
Document all activations by monitoring results vs Objectives/KPI with support of Business Planning/Web Analytics team.
Collaborate Brand comm team on traffic direct to eCommerce. Track and report the performance for future optimization.
Support and manage agency on in-platform social media campaign and track the result
Skills & Qualifications
Bachelor’s degree in a creative field
5+ years of related experience creating content in a fast-paced environment
Excellent Copywriting/editing skills
Significant experience in creating visual design, photography, and video
Extreme attention to details
Skilled at maintaining cross-functional working relationships.
Exceptional visual and oral communication skills.
Must be self-motivated and able to manage multiple parallel-path projects.
Demonstrated an ability to deliver under tight timing constraints
Fluent in Mandarin and English
Good at Mandarin and English
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.