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Assistant Digital Marketing Manager


China - Shanghai Office

1. Closely work with performance media agency to manage SEM (Brand Zone, Keywords, display, affiliates)/SEO including budgeting, tracking and creative assets management and content build.

2. Plan A/B testing and analyse the paid efficiency of campaigns across paid channels, optimizing the ROI while discovering growth opportunities for

3. Monitor key KPIs of daily paid digital marketing performance of

4. Closely work with sales team and operation agency (XCXD) to plan key ecommerce campaign theme, communication, consumer activation to achieve sales target.

5. Work across teams, including sales team, CRM team, UX team, sharing the key findings from digital marketing perspective with the objective of fine-tuning the customer experience, including landing page design, creative asset needs and CRM tactics.  

6. Be sensitive on industry trend, competitor movements and related intelligence.

7.Regular reports compiling

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