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Assistant Manager, CRM Campaign


Owner Experience
Singapore - Technology Centre

About US

Dyson is a family owned technology company with over 7,000 people globally - a third of whom are engineers and scientists.   We are growing fast.  Research, Design and Development is the heart of Dyson products. Our people are focused on enabling hardware and software to work together, developing intelligent machines which understand and react to their environment to deliver superior performance.  To this end, we invest over £7m per week into research and development and have over 200 live technology projects as well as 50 active research programmes with 40 universities.  We plan to spend £100m over the next three years on external technology investments and have pledged to invest £1bn in the development of next generation battery technology.  There is plenty to talk about.

About the role

The CRM Campaign Assistant Manager will be responsible for:

  • Leading relationship marketing strategies for prospects and owners at Dyson SEA across email and develop other relevant channel experiences. This role will play a key part in supporting our owners’ experience of Dyson and their Dyson technology post-purchase, driving loyalty and advocacy.

  • Delivering relevant, personalised communications through use of our Dyson global programme: Marketing Analytics Data Environment (MADE). MADE puts the owner at the heart of the Dyson business, establishing a data-driven operating model. The MADE dataset captures key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalise our communications to existing and potential owners.

  • Evangelising the role of relationship marketing within Dyson SEA’s Marketing team and will manage all aspects of ECRM and any other channels in development, ensuring Dyson owners receive relevant, timely and valuable Dyson communications. This will require using data and insights to define campaign briefs, campaign execution (targeting, control groups, A/B tests) and post campaign testing, measurement and analysis. The CRM Campaign Assistant Manager will establish yearly objectives for ECRM campaigns, based on historical data, insights and campaign inputs (Deployments, Open Rates, CTR, Opt-outs, etc.).

  • Working with regional partners such as distributors and agencies, to support and guide their CRM and relationship marketing development and growth.

  • Collaborating cross-functionally with the Category Marketing team, the wider Digital Marketing team and also the Customer Service team to solve business and experience challenges, harnessing data, digital expertise, owners’ engagement, category insights to create valuable, relevant and impactful communications to support Dyson SEA NPS, acquisition and retention agenda.

 About You

  • 4 to 6 years’ experience in marketing and campaigns, with specific experience in email

  • Possess excellent communication skills and the ability to operate in a global matrix structure with a broad range of stakeholders. You'll take a positive approach to problem solving, collaboration and influencing others, and take a completer finisher approach to project work.

  • Have experience with email marketing tools/data environments, building/editing HTML or MJML, working with digital designers, and the ability to detect meaningful audience and behavioural insights.

  • Relationship or loyalty marketing experience a benefit

  • An innovative thinker with digital marketing expertise and a proven track record in turning data into engagement strategies that meet consumers’ needs

  • Practical experience working with both 1st party customer data, 3rd party, media and social data

  • Proactive, creative, team player who enjoys solving problems and enabling those around them

  • You will need to have an exceptional understanding of: (1) Email marketing tools; (2) How we can drive brand engagement and loyalty using the most relevant and effective local digital channels; (3) Managing the implementation, tracking and measurement of email campaigns; (4) Web analytics; (5) Understanding of privacy and data protection within the SEA region, ideally in a global or multi-national business, will be a huge advantage.


Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our spirit, it’s an exciting team environment geared to fuelling and realising ambition.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.