- Hong Kong - Hong Kong
Driven by frustration, James invented the first bagless vacuum cleaner, but being first wasn’t easy. His competitors were giants and didn’t let him past without a fight. It took 5,127 prototypes and 15 years of perseverance before James finally launched the Dyson DC01. Within 18 months it became the best-selling vacuum cleaner in the UK.
Dyson combines innovative technology, researched in its own high technology and secret laboratories, with original design to produce products that work better. The process from initial idea to finished Dyson machine encompasses multiple RDD locations including in the UK and South East Asia.
Dyson now offers its products across the globe and continues to solve problems for real homes. Our technology portfolio covers consumer products in Floorcare, Environmental Control, Personal Care and Lighting. Over the last decade, Dyson has made a major strategic expansion into Asia. At the heart of the Asia expansion is the intent to build a strong team for our Hong Kong & Taiwan business. We are looking to accelerate through disruptive technology, unique products, and perfectly executed consumer centric experience led by creative marketing campaigns.
Our mission is simple. We solve the problems that others choose to ignore. But solving problems is not enough. We must do it first.
About the role
Consumer Insights and Market Analysis
- Work with Marketing Manager, define consumer target(s) and profiles, develop propositions and programs to drive business from the consumer target(s)
- Conduct competitor and market data analysis, including go-to-market and product performance claim analysis, to develop counter strategies and claims to win in both Hong Kong & Taiwan market
- Identify and align with the marketing team any consumer and market knowledge gaps, lead research projects to fill in the knowledge gaps, share findings to rest of organization, and transfer the learning into marketing activities and campaigns
Locally Relevant Holistic Marketing Activities
- Contribute to the formulation and execution of marketing plans to differentiate Dyson, build brand equity and drive consumer purchase
Ensure readiness and timely execution of the planned marketing activities, including new product launches, advertising campaigns, media planning, consumer events, KOL programs, promotions etc.
Ensure marketing communication messages resonates with the target consumer. Proactively propose new ideas and messages to improve engagement and relevancy, including regional differences in Taiwan market
Assist with the development of effective media communications, working with media agency to deliver best in class media execution, track media campaign performance and recommend optimization actions to maximize campaign ROI and effectiveness
Product Marketing and Collaboration with Counterparts
Assist in product range planning to maximise long term profitability
Support product differentiation strategy across sales channels
- Effectively manage key external agencies – production, media, research agency, etc.
Collaborate with other teams such as PR, Retail, Sales, Creative function to drive projects forward and deliver timelines according to schedule
Work effectively with HK/TW Distributors to ensure the strategies and plans are turned into flawless execution
Fulfill Other Duties as Required
Pick up new activities that fall broadly in the purpose of the role
Fix things that you can see need fixing
Identify problems and find solutions.
Bachelor’s degree in marketing or a related field required
5 years brand marketing experience; preferably in luxury beauty/fashion and premium personal care product
Hands-on experience on brand marketing campaign execution, strong sense in digital marketing, KOL management, event and content creation
Proactive, strong analytical, able to work independently with strong communication skills
Attention to details and able to work in fast-paced working environment
Strong ownership on brand/product with entrepreneurial spirit
Good team player with strong interpersonal skills
Knowledge of Taiwan beauty /personal care market is a plus
Fluency in English, Mandarin and/or Cantonese
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.