Assistant Retail Manager


Retail (Head Office)
Dublin - Ireland


We are looking for an Assistant Retail Manager who has a passion for Dyson and have a proven track record of delivering substantial sales growth in an inspiring and perfectly executed retail environment. Our Dyson Demo stores are an experiential and interactive space with a calendar of frequent events to drive traffic and keep the store fresh and exciting


  • Works in partnership with the Retail Manager to provide seven day leadership for the direct locations with full accountability during the Retail Manager’s absence.
  • Supports a fun, engaging and ambitious in store culture ensuring the team are involved, valued and recognised for their contribution and are regularly invited to share feedback to improve Store performance. 
  • Support with day to day people activities and be able to tackle complex people situations. 
  • Manage recruitment process with the support of the GB Talent team to ensure the right people are hired at the right time
  • Present analysis of all locations performance on a regular basis to the wider Irish team
  • Lead, inspire and challenge the team to deliver business growth by providing market leading care to our customers, every day, through great coaching and development.
  • Continuously building product knowledge and keep updated of any product developments and supporting the store team to do so. 
  • Executing plans for live events to ensure theatre and education for Dyson customers.
  • This role will always consider broader omnichannel implications when making decisions, leading to ensure that local decisions aren’t made that could affect or compromise other customer facing channels.
  • With the Retail Manager, rigorously review customer shopping patterns, demographics and NPS scores, to ensure we have the right people in the right place at the right time. 
  • Ensure highest degree of retail execution on a daily basis.
  • Hit yearly conversion rate using demonstrations to highlight reasons to buy direct and maximising peak periods.
  • Seek opportunities to drive efficiencies and reduce spend.


  • Experienced in a Retail Leadership role 
  • Able to effectively manage a retail team, including experienced with staff scheduling and stock management
  • Excellent communication skills with a proven ability to adapt style to suit customers’ needs
  • Strong influencing skills / building relationships
  • Creative and innovative – able to think differently
  • Proven ability to hit targets and exceed results
  • Have a passion for developing individuals 
  • Full driving license required 


  • 27 days annual leave pro rata
  • Pension
  • Performance related bonus
  • Life Assurance
  • Discount on Dyson Machines