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Assistant Store Manager


Australia - Sydney George Street Demo Store

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our Demo Store exist to strength owner experience, education and cultivate a Dyson owner community. Our Demo Store provide a touch point for our owners throughout their journey as a Dyson owner, delivering an exceptional experience through the repair and service of machines, along with education for owners to achieve the best possible outcome each time they use a Dyson machine.

About the Role

At Dyson, we take a problem-solving approach to everything we do.

Our Assistant Store Manager will support the Store manager to build, train and lead a team of service-oriented, passionate and ambitious Retail Experts to deliver outstanding owner experiences – fascinating customers through presentation and demonstration of our machines while also delivering world-class service and support for our current owners.

Main responsibilities include but not limited to:-

  • Support the Store Manager regarding operations, staffing, training and customer service

  • Lead, inspire and challenge a team to deliver an optimal owner experience – focusing on strengthening experience, education and cultivating a community of Dyson owners

  • Drive Community Hub performance

  • Lead by example and support your team to deliver an environment that heroes our machines, delivering best in class demonstrations and experiences

  • Taking personal responsibility for achieving individual and store based KPIs, including daily, weekly and monthly sales, customer service and store profitability targets

  • Launch new products and services

  • Continuously build product knowledge and keep updated of any product developments, while supporting the store team to do the same

  • Promote and build a positive work culture

  • Embossing

  • Gift Wrapping

About You

As the Assistant Store Manager, you will demonstrate integrity in your decisions and actions and have the ability to work flexibly to the business needs. You have exceptional communication skills coupled with strong influencing skills and building relationships. You have a passion for developing individuals and able to shape long term plans into short term tactical steps, use a combination of data, insights and logic in decision making and proven ability to think long term.

Previous skills and experience:

  • Proven experience of store leadership

  • Proven experience in running the day to day operations of a store

  • Work in a collaborative style with a passion to deliver a 5 star customer experience while driving commercial results

  • Track record for creating innovative solutions that solve problems and/or challenge convention

  • An understanding of in-store operations, managing work schedules, stock management, compliance, health and safety, security and all day to day requirements of running a store

  • Advanced Microsoft Suite


Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.