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Associate Communications Manager, Content Partnerships and Influencers

Summary

Salary
Competitive
Team
Communications
Location
United States - Chicago Office

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.  #LI-DYSON

About the role:

Dyson is growing. Fast. More products. New categories. Better experiences. We are a global technology company with an iconic identity. Our mission is simple: We solve problems others ignore. Engineering exciting new technologies which defy convention and pioneer radical re-inventions that work.

The Associate Manager, Content Partnerships and Influencers will be responsible for using Dyson brand knowledge and deep relationships to initiate and build upon partnerships that bridge the gap between brands and a new age of consumers. Main duties will revolve around supporting brand partnership identification, development and execution of agreements, business and ROI analysis, with an emphasis on project management, partnership and internal support. The majority of these partnerships will be with media content partners and influencers. This role requires a high level of collaboration and communication across most departments within Dyson.

You’ll be joining a team of smart, expressive people and given the encouragement, trust, and freedom to make an impact. You’ll do well in this role if you a fast-paced way of working inspires you to do your best work while you tackle far-reaching problems with satisfying outcomes and quick turnarounds. In this role you will constantly challenging your own thinking to get to the best solution, using insight to drive a better experience.

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES

Support on partnership strategy and activation:

  • Relentlessly identify relevant ways that Dyson can be represented outside of Dyson owned channels.
  • Establish and build upon relationships across major media publications and influencers to lead strategic partnership needs in order to create meaningful, original content partnerships across multiple categories.
  • Serve as a member of the cross-functional client team to understand goals and translate them into partnership strategy across all platforms.
  • Evaluate and bring forth new social technology, platforms, and opportunities. Stay on top of social/media trends and report those back to the business.
  • Work closely with the Manager to manage agency supporting sponsored content and manage budgets.
  • Assist in negotiation of plans and terms with minimal training and oversight.

Cross-Functional Collaboration:

  • Collaborate with internal Marketing + Communications teams on influencer and content partnerships needs to ensure there is no conflict.
  • Collaborate with Media Team on content plans and amplification needed with influencers and content partnerships.
  • Collaborate with Sales team + retailers on content needs that will support Dyson in our third party spaces.
  • Collaborate with the social listening team to inform campaigns, partnership opportunities or content creation themes.
  • Collaborate with Dyson’s Center of Excellence on content strategy and distribution plans.

 Influencer Management:

  • Manage external influencer agencies to ensure our internal needs are represented, met and completed in a timely manner.
  • Own the internal influencer calendar across all tactics – always on, NPD launches, squads, ambassadors, owners.
  • Identify, recruit, and manage influencer programs including three influencer squads and a top tier partner program.
  • Build relationships with social influencers through seeding programs and regular communication.
  • Negotiate and execute influencer social media posts, blogs, and other online content.
  • Proactively create paid, owned, earned plans to elevate and extend the life of content.

Content Partnership Management:

  • Work with the internal Dyson teams to align on campaign needs and objectives.
  • Have a broad knowledge of executing a successful content partnership from start to finish.
  • Work directly with publisher on strategy and execution of the partnership.

Measurement:

  • Lead the development of the quarterly US submission for the Global Influencer report.
  • Lead reporting of the performance of various content partnerships and influencer campaigns with key internal stakeholders.
  • Ensure we are sharing reports and learnings across relevant internal stakeholders to enhance future partnerships.
  • Leverage your strong understanding of digital measurement, performance metrics, and KPI’s to ensure we continually set, achieve, and exceed targets.
  • Approach partnerships with a test and learn mentality, always looking to make campaign more effective through innovative strategies
  • Understand platform capabilities to enhance current targeting strategies.

Fulfill other duties as required:

  • Take initiative. Relish the opportunity of starting or picking up new work autonomously.
  • Fix things that you can see need fixing. Identify problems and create solutions.
  • Think creatively, identifying opportunities for our team to grow, improve and become more effective.

About You:

Experience and Education

  • Bachelor’s degree required
  • 3 - 5 years of experience in influencers and content partnerships
  • Experience in managing projects from start to finish
  • Demonstrates understanding of marketing activities
  • Media relations experience is a bonus

Skills and Competencies

  • Strategic thinking: demonstrates ability to take a broad overview of issues and to identify most salient points.  Takes an inventive approach.
  • Analytical skills: Identifies and analyzes key trends, issues, problems and solutions. Reasons logically and accurately with financial and numerical information.  Ensures details are not overlooked.
  • Collaborative: Able to build and maintain effective working relationships with a wide range of people both within the US Communications team, the US Marketing Team, and other teams across the US and Global business. Works co-operatively with others as part of a team, as opposed to working separately or competitively.
  • Written and oral communication: Is able to present complex information and arguments in a coherent and accessible format to cross-functional teams.  Is able to use a variety of oral and written communication presentation techniques to ensure recommendations are considered.
  • Creativity: Demonstrates imagination, creativity and divergent thinking and encourages it in others.  Shows openness to alternative approaches and promotes considered risk taking. Balanced by good judgment in solving problems.
  • Resilience and Flexibility: Manages personal effectiveness by controlling emotions in the face of pressure, setbacks or when dealing with provocative situations. Demonstrates an approach to work that is characterized by commitment, motivation, and energy. Be comfortable changing course quickly and effectively to achieve desired outcomes.
  • Project management skills: At times this role will involve direct project management, at other times, managing the project manager. This person must be able to manage budgets and deadlines – and plan, achieve and evaluate results.
  • Demonstrate leadership behaviors: Communicate, inspire & challenge, let people do it for themselves, get people to see beyond their teams, think long-term, invent and improve, be passionate.

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Generous Dyson Product Discounts

Health benefits:

  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.