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Associate Marketing Manager, B2B

Summary

Salary
Competitive
Team
Marketing
Location
United States - Chicago Office

About us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country. 

From hand dryers and hair dryers, to vacuums, purifying fans and lighting- Dyson for Business provides technology solutions for commercial environments such as hotels, offices, transport hubs and education. Today, the Dyson B2B Marketing team supports the US and LATAM markets with developing campaigns that build brand awareness and lead generation to drive sales for Dyson technology outside of the home. Channels of activities to support B2B initiatives include Paid Media across multiple digital channels, CRM, Trade shows, PR, Content Partnerships, Case Studies and Continuing Education.  
 

About the role:

The Associate Marketing Manager will report to the Marketing Manager and help to build awareness, drive consideration, and deliver lead generation and sales for Dyson technology in business environments in the US and LATAM markets. The ideal candidate will have the ability to work in a cross functional setting and provide regular insights on paid digital media campaign performance, identify trends, recommend optimizations, and help build upon and execute the overall digital media strategy. This individual would have experience in Marketing with an understanding of digital media, lead generation and be comfortable working with performance metrics. This role will have a focus on digital media but will also support with other marketing elements including but not limited to website content management, campaign development and execution, and asset localization.

Support with strategic planning, execution, and analysis of all paid digital media activity:

  • Collaborate with Marketing Manager to propose, build and execute a multi-channel paid digital media strategy to help drive lead generation across the funnel and support business revenue targets.
  • Provide data driven direction, conceptual and digital creative input into the digital media strategy, working closely with Group Digital and GTM teams.  Collaborate with internal marketing team to ensure digital media activity compliments integrated marketing plans and business goals.
  • Manage relationship with Dyson Professional’s Agency of Record (AOR) and be point of contact between AOR, Marketing team and Group Digital team for all digital activities.
  • Build and execute quarterly social and programmatic campaigns from planning to execution. This includes: reviewing and approving media plans, building and supplying campaign activation plans and creative assets to Dyson’s AOR, reviewing and approving ad previews and ad-copy, and adjust plans as necessary optimizing channels, target audience, copy and creative to meet KPIs. 
  • Manage tactical plans to ensure go-live dates are met, and campaigns achieve and exceed targets while maintaining a positive return on investment.
  • Regularly manage and track channel and campaign budget, spend, pacing and forecasting to ensure alignment on BBI investment.
  • Track, report and analyze key metrics on a campaign/ad group/keyword level via digital dashboard and monitor performance as it relates to lead generation, opportunity conversion and revenue via SalesForce.
  • Analyze data on a regular cadence to create monthly business reports to empower the business with valuable information to make decisions and influence strategy. Communicate relevant top-level performance, learnings and insights to the wider team on an ongoing basis.
  • Identify opportunities and develop and drive initiatives and campaigns that will increase digital leads.

Assist with marketing campaign asset localization:

  • Assist Marketing Manager with campaign localization working with various internal stakeholders (Legal, Claims, Sales, Group, etc) to review and approve assets.
  • Work with internal and external creative teams to brief, proof and finalize marketing assets for campaigns, sales aides and NPD as needed with focus on paid media and website assets.
  • Ensure digital media assets meet the required media partner specs.

Fulfill other duties as required:

  • Act as liaison between Marketing and Site merchandizing teams to manage website content requests and report and resolve issues on an ongoing basis. 
  • Create and manage Purchase Orders and GR/payment process for assigned vendors.
  • Relish the opportunities to pick up new activities that fall broadly in the purpose of the role.

About you:

  • Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed.
  • Self-motivated, objective, enthusiastic, inquisitive, committed, flexible.
  • Bachelor’s Degree required; preferably in Marketing
  • 3+ years' experience in Marketing and knowledgeable in digital paid media (search, social & programmatic), including implementation and optimization of campaigns
  • Experience with web analytics, social analytics, and campaign performance reporting (e.g., Google Analytics, Google Ad Words, etc)
  • Online search marketing certification and knowledge in SEO a plus
  • B2B experience preferred, not required
  • Proficient knowledge in Microsoft Excel, Word, PowerPoint and Outlook required
  • Experience with Salesforce a plus
  • Project management skills – ability to manage budgets, deadlines, and plan, achieve and evaluate results individually and through others is essential
  • Analytical skills with experience working with paid media analytics. Ability to analyze data and translate results to inform decisions.
  • Attention to detail and accuracy is critical
  • Flexibility – this person must be adaptable to a fast-paced environment, be open to taking on more and can adapt plans and direction as the business indicates
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely across various levels within the organization
  • Become a product expert.  Learn how to communicate Dyson technology to internal teams, and external partners and customers and be passionate about our products

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.


Financial benefits:

  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Generous Dyson Product Discounts

Health benefits:

  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability
     

#LI-DYSON


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.