- United States - Chicago Office
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.
About the role:
An Associate Marketing Manager will assist the Category Director and/or Marketing Manager with all marketing elements including but not limited to media strategy, asset management, product training, marketplace insights, competitive research, event Marketing, and consumer Activation Programs. The ideal candidate will have the ability to work in a cross functional setting and provide regular analytics on category performance, as well as support the category with inputs on presentations and internal meetings.
Propose and develop go to market launch plans for NPD, product in life and project in life.
Collaborate with Category Director and/or Marketing Manager (MM) to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
Work with internal marketing partners to develop effective campaign strategy across all paid, owned and earned channels.
Work with Category Director and/or MM to understand P&L position and ensure the proper details are being considered to execute our strategy
Work effectively with the Global team to ensure that there is alignment wherever possible and sensible
Work closely with the Product Development team to determine product features & benefits, positioning, packaging, pricing strategies and promotional selling sets needed to ensure success
Manage media campaigns from planning through to execution
Coordinate with Retail Marketing team to ensure cohesive messaging across all channels
Work closely with retail partners on marketing initiatives to support Dyson’s strategic goals
Collaborate with PR, media and marketing partners as well as Dyson’s agency of record (AOR) to drive business objectives
Be the internal champion for the product
Deliver organizational training to ensure internal understanding and advocacy of the technology
Assist Marketing Manager with delivery of sales presentations and materials to ensure retail success across cross functional departments within Dyson
Collaborate with Retail team to track and analyze in-market implementation
Work to evaluate ROI of marketing campaigns and adjust plans as necessary
Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends
Support cross-functional teams with category & consumer data, and analyze & distill trend data
Assist with key initiatives such as brand and product line positioning, consumer focus groups, etc.
Fulfill other duties as required
Relish the opportunities to pick up new activities that fall broadly in the purpose of the role
Fix things that need fixing
Identify problems and find solutions
Knowledge of Media channels, marketplace trends, and Influencers executions is recommended
Strong communications skills are required
Open minded & inquisitiveness regarding Air quality and Air Treatment solutions in market
Meets deadlines, prioritizes appropriately, copes well with a fast-paced environment
Ability to travel occasionally as required
This position is perfect for a candidate that is proactive, passionate & eager to push through the envelope
Bachelor’s degree and a minimum of 2 years of related experience; or an advanced degree without experience; or 2-4 years of equivalent work experience including business experience with a Manufacturer, CPG and/or Beauty brand to become part of our Environmental Care category
Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration preferred
3+ years’ marketing experience preferred.
1+ years’ experience with direct project accountability
Open to experience in an agency or small entrepreneurial environment.
Someone with a CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Generous Dyson Product Discounts
• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.