- France - Paris Office
The Digital E-Commerce Executive is responsible for creating the local digital strategy, working closely with the B2B Marketing Lead as well as the B2C team. You will work closely with the Sales team to establish strategies for target audiences, positioning our technologies as offering solutions to problems that others ignore.
About the role
A Lead-driven & digital B2B Marketing plan
Review historical data to create ambitious growth targets : generate inbound leads & improve conversion rate
Drive the digital agenda
Grow small verticals such as restaurants and offices (not visited by distributors nor vertical team) and make them buy online
Work closely with the Sales team to ensure the right target audiences, positioning our technologies as offering solutions to problems that others ignore.
Ensure all campaigns are documented in SalesForce following our Be.Better sales process
Understand both the global and regional objectives and strategies to ensure you are aligned
Create and implement an online sales & marketing strategy for direct sales
Use insight and existing data to help map the online customer journey for direct sales
Use the France city strategy to develop digital strategies
Leverage relationships with Consumer team to maximise digital channels
Work with Group to maximise functionality available on the website (Leap)
Create a marketing plan aligned to the strategy created
Execute the marketing plan, which will include:
B2B website partnerships
Testing new digital channels
Key Marketing Focuses
Create the local digital strategy, working closely with the Regional Lead to activate paid social campaigns, manage paid search and SEO, and programmatic, plus explore new digital channel opportunities.
Work closely with the local Direct team to ensure the most relevant, fresh content, whilst aligned to the global Digital team’s eCommerce strategy.
Work closely with PR to ensure maximum exposure of the Professional range and subject matters, and minimising any negative coverage from the paper towel industry
Be a Dyson Brand Champion
Develop, activate and regularly analyse the local eCRM journey, aligned to the global CRM Manager.
Implement marketing campaigns rolled out by global Dyson, including legal approvals, localisation, consultation on market requirements, briefing and booking media, ordering & despatching assets, and post campaign review.
Using the SEE, THINK, DO approach raise awareness and educate our target audiences of our technologies
Create a long-term plan to engage with Architects & Specifiers
Utilise all data sources available to you to regularly analyse performance and deliver insight to the local market which will help you all make informed decisions.
Improve the website / ecommerce platform to make it relevant / efficient for BtoB
find a BtoB dedicated solution to facilitate payment for professionals on dyson’s website
work with Group to develop this solution
help other countries within Dyson to implement this solution
Strategic marketer who can balance working under timed pressures but also find time to think and plan long-term solutions
Managing time effectively is essential and prioritise
Assertive, engaging, driven and dynamic
Rational and common-sense thinking
Build a strong network quickly and utilise that network to deliver what is required
Strong analytical skills, sound commercial acumen and numerate
Team player who is flexible and willing to go beyond the job description
Live and breathe our values; Different, Authentic, Better
Business or Marketing related degree
* Dyson Bonus
* 25 days annual leave + RTT
* Restaurant Tickets
* Travel Subisdy
* Sports membership & onsite exercise class subsidy
At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.