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Beauty Training Manager


United Kingdom - England Remote

About us

Dyson is growing fast and our ambition is huge – more categories, more locations and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. Our People team are responsible for activating our unique philosophy and values to deliver a truly Dyson people experience. It’s essential that we attract and hire the best talent, and retain them to build a solid foundation for our future growth. We're committed to our campus culture and don’t look to offer a regular hybrid working arrangement. This helps us to achieve the spirit of Dyson – collaboration, creativity, and inventiveness – in our inspiring, social, and dynamic workspaces.

About the role

As the Beauty Trainer, you will find unique ways to demonstrate full suite of Hair Care products for a variety of customers, internal / external functions and stakeholders working to tight and reactive deadlines. You will be able to understand the effectiveness of your training by evaluating and analysing the impact of training across the aforementioned functions within the business. Working together with our Retailers to deliver joint business training plans, you will also ensure that our technology is understood and demonstrated in the best way for our customers across multiple business functions.

Key responsibilities

Devise and deliver compelling training sessions on a regular basis, devise-training strategies internally and externally to drive store staff advocacy by using all means of communication.

  • Design and deliver training through ‘academies’ for retailer store staff, to increase their product knowledge, awareness of the brand and help them deliver the ‘why Dyson’ message.

  • Visit retailers with Area Management team to support and ascertain ‘best in class’ Stylist training

  • Liaise with Marketing and the retailer to produce materials for store staff to be used in conjunction with training sessions and ways of selling to drive advocacy for all communication methods.

  • Evolve our ‘academies’ to reflect the Beauty retail environment.

  • Become an expert in the Beauty market – Create internal workshops working with insights and professionals to deliver training and market updates to the head office sales staff and supporting functions

  • Plan focus training sessions in line with the GB&I activity to support Dyson in store plans and provide tools to enable excellent execution.

  • Build relationships at retailer head office’s to develop joint training plans and strive to lead category projects.

  • Drive and achieve targets for retailer staff ownership and advocacy of all Dyson products within our retailers.

  • Develop tools to help drive interactions, demonstration and conversion in store – through sales techniques and theatre in store.

  • Take the lead in developing retailer styling and Beauty events that inspire and innovate – while showing clear ROI and development in advocacy and ownership.

  • Support and lead education programmes and training in our Professional channel. You must be able to form excellent relationships with creative directors and salons owners as well drive SuperSonic advocacy, ownership and conversion through the salon team.

Support the District Manager, the Area Managers and wider team in education of soft selling skills and NPD, core product information while supporting the development and knowledge of all Dyson products.

  • Lead sessions at the monthly team meeting to develop knowledge of soft selling skills and/or product information in order to ascertain team feedback / ‘tools for the job’ needed to support with training.

  • Create a bespoke sales approach for stylists in store to take customers from a demonstration through to a sale.

  • Coordinate NPD launches, ensuring tools are provided for the retail team, being the subject expert in all new products.

  • Design and deliver comprehensive training sessions on new and existing products to ensure knowledge, engagement and enthusiasm is transferred to our retailers store staff. Measure on a regular basis.

  • Conduct retail visits with the Area Retail Manager and Dyson Stylist and deliver constructive feedback to ensure a high level of knowledge is retained and transferred to the consumer/buyer.

  • Support the Area Management Team to deliver professional training and conduct salon visits with the team to ensure quality of training, problem solve and enhance consumer experience.

Maintain communication strategies for all Retail Teams.

  • Ensure systems are maintained with correct data on a daily, weekly basis.

  • Assist in creation of on-going communication vehicles including newsletters, feedback surveys and recognition programs.

  • Implement and drive selling techniques to separate Dyson from others.

  • Support and lead within all required sales meetings and conferences.

  • Develop and manage the sales portal / e-learning to drive training and communication.

  • Develop training modules, events and information to make sure Dyson win in store.

  • Develop and conduct class leading induction programs for the Expert team/stylists.

  • Develop customised training for different retail environments and assisted levels.

Build relationships at both retailer head office and in store with beauty managers/store managers to establish beauty credibility through knowledge and experience.

Fulfil other duties as required

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role

  • Fix things that you can see need fixing

  • Identify problems and find solutions.

  • Willing to travel nationally

Work cross functionally across multiple functions (including but not exclusive to

  • Supporting the brand and marketing team to deliver best in class shoots / events and assets to support new launches and day to running of the category.

  • Supporting the requirements of the wider Retail Team including training and conference presentations. 

  • Support the Virtual Service Engineer team and the Contact Centre team with induction, conference delivery and troubleshooting.

  • Support the National Accounts team with retailer sell-in meetings, head office events and future strategy regarding the evolution of Personal Care.

  • Support the Global Team with recommendations on behalf of the Market as well as support with expertise when required.

About You

  • Experience in working with and understanding of beauty retailers or beauty brands other than Dyson (essential)

  • Relevant qualification and experience in training delivery (essential)

  • Previous soft sales skills training delivery (listening / questioning and closing)

  • Training design and delivery in large, matrix organizations where engagement of multiple stakeholders is required

  • Fluency verbal and written communication skills in English

  • Excellent organizational and planning skills

  • Presentation skills – able to present confidently in front of varied audiences

  • Ability to work in a fast paced and challenging environment

  • Team player leading by example

  • Adaptable/flexible – able to multi task

  • Budgetary planning

  • Ability to travel across the country to attend meetings and training events

  •  Drive and motivation



  • Performance-related bonus scheme

  • Competitive pension scheme

  • Life assurance

  • Discounts on Dyson machines and retail purchases

  • Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)


  • Generous holiday allowance of 27 days (plus bank holidays)

  • Free on-site lunches, fruit, and hot drinks

  • Access to on-site sports centre, gym, hair salon, and lifestyle assistance

  • Electric vehicle salary sacrifice scheme

  • Option to purchase additional holiday days


  • Private medical insurance and dental insurance

  • Employee assistance programme

  • Digital GP services

  •  On-site physiotherapy and GP services

  • Prescription service

  • Fertility treatment support

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.