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Biz Development Manager, Direct Online


Sales Account Management
Shanghai - China

About us

Direct online is the business in Dyson official Wechat store and Dyson official website, very important and critical part for Dyson in China in terms of both CRM and sales. The direct online sales business is part of sales function, and supported by digital marketing team, UX team, IT and CRM team.  This team is responsible for and Dyson wechat store daily operation, maintenance and deliver sales result.

About the role

  1. Closely work with cross functional team including CRM team, digital marketing, and marketing team to execute direct online business plan, and ensure accuracy and deliverable quality, including and Dyson wechat

  2. Coordinate with cross function to ensure Dyson wechat post content, especially in sales big window and content landing page.

  3. Operation and maintenance for and wechat store, including the setting and tracking for promotion calendar, product stock, customer service.

  4. Cooperate with UX and CRM to improve user experience and journey.

  5. Cooperate with digital marketing on daily paid traffic planning and sales contribution day to day check on the efficiency and keep optimization.

  6. Support channel budget running and campaign ROI. Make sure well investment and always chasing efficiency optimization.

  7. According to NPD/thematic marketing activity/ e-retailers calendar, support on resources readiness and execution.

  8. Support of big promotion window execution including, internal resource integration, in site/out site paid media, content marketing, platform media resource, budget efficiency, and support to achieve target.

  9. Be sensitive on industry trend, competitor movements and related intelligence;

  10. Regular reports compiling

About you

Bachelor degree above;

- Minimum 5 years working experience, with 3+year plus working experience in brand official website/wechat store operation;

- Very fluent in English, both written and spoken;

- Excellent in project management and communications;

- Strong analytical skills to sort through complex data to make clear action suggestions;

- A good team player and leadership

- Proactive, self-motivated, strong business sense

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.