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Brand Manager - EC


China - Shanghai Office

BM, EC (environmental care) Category, China Market

As a global technology enterprise, we are looking for a talent who are passionate with working with us to drive purifier/non-purifier portfolio growth for China market, where is one of our biggest environment care market globally.

Job Description

You will lead EC category team, working closely with global/local X-function to craft portfolio growth strategy, take lead of disruptive NPDs launch & design & implement seasonal consumer campaign

Purifier/non-purifier portfolio management:

  • Lead overall portfolio management including range optimization, pricing, channel & geo strategy by implementing solid market & consumer analysis
  • Work closely with Global team to drive new product develop’t project in response to local competition
  • Lead purifier/non-purifier NPD commercial launch, design, align & implement NPD strategy into China market
  • Governance product supply with global/ local team to ensure accurate sales forecast and supply fulfilment

Brand communication develop’t

  • Design and execute NPD, seasonal/moment-base brand campaign, in line with category strategy, to accelerate the business growth and to drive consumer penetration
  • co-work with in-house creative team as well as to external agency to ensure excellent brand presence and engagement across all consumer touch-points

Media strategy develop’t

  • lead overall category media investment strategy and co-work with media team/media buy agency to develop annual/quarter media plan
  • monitor & track media performance with 3rd party data, improve media efficiency with actionable initiatives

PnL management

  • Track & monitor category & SKUs level PnL, to drive category profitability delivery increase by multi biz dimension diagnosis
  • Marketing spending management

Team management

  • Coach & grow your team’s subordinate

About You:

  • Strong leadership
  • Strong analytic skills & data obsessed
  • Passionate about the brand/category you served
  • Strong ownership & communication skills
  • Strong project management & result driven mindset

Desired working experience:

  • Min. 6-8 years marketing experiences, end to end Mktg is a PLUS
  • FMCG, healthcare & technology brands are preferred
  • Fluent spoken & written English

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.