Brand Manager

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our technology is unique and complex, so it’s up to us to explain it clearly. We’re a large global team, working in-house, directly with engineers and the broader business to create communications that are effective and reflect our pioneering approach. We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

About the Role

The key focus of the Brand Manager is to lead the overall management of the relevant category across Australia & New Zealand, whilst leading the team to bring strategies to life in order to deliver commercial goals and category growth.

The role requires a strategic focus to support a high growth portfolio within the business, with an expectation to deliver strategies and tactics that will significantly scale awareness and penetration of product, drive conversion quickly into sales, and deliver sustainable growth.

Main responsibilities include but not limited to:-

• Own the category strategy development, deliver communication and media strategy and campaigns; inspiring campaign briefs and working closely with Agencies and our global team to ensure all relevant media measures and communication platforms address the business objective

• Lead annual category planning process

• Lead New Product Development (NPD) process and Go-To-Market strategies

• Lead an integrated campaign approach including steering the creative, PR, digital, social, retail and brand experience team and ensuring that all touch points aligns with the strategy and plan

• Partner with key functions within the Dyson business to develop and execute with excellence your commercial plans

• Manage research initiatives to validate marketing campaigns where required to deliver implementation plans

• Conduct competitor analysis and monitor competitor strategies and recommend adjustment to brand plans where required

• Conduct post analysis on all projects. Use data to draw relevant learning and insights, to course correct strategy where required.  Be vigilant to ensure brand building investment (BBI), delivers optimal ROI

• Identify opportunities, and develop and drive initiatives/campaigns that will increase the commercial impact of the category

• Manage project budgets and ensure all spend is within forecasted investment

• Manage range planning, volume forecasts and P&L to ensure project is commercially viable

About You

The successful candidate will be commercially focused and solutions orientated bringing their can do approach, positive outlook and the ability to work in ambiguous situations. You will be a self-starter with the ability to meet deadlines and manage tasks with a diverse range of priorities and problems.

Previous skills & experience:-

• Marketing or related tertiary degree (business/marketing)

• Solid experience in brand and category management

• Demonstrated experience in launching big NPDs (incl. consumer target & insights definition, product positioning, go to market strategy and implementation)

• Experience in managing complex media plans

• Strong commercial acumen (full P&L understanding, experience in calculating ROI, budget management)

• Excellent communication, influencing and presentation skills

• High level of communication skills both verbal and written

Benefits

At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.