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Category Manager Hair Care


Spain - Madrid Office

About us

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 13,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.

Dyson has big ambitions for the Spanish market with aggressive growth & business model plans, with marketing at its centre. The planning and execution of world class marketing plans to reach more audiences with the right technology will be critical in delivering our stretching profit targets over the coming years.

About the role

As the Category Manager for Hair Care you will be accountable for bringing our engineering, technology and products to life through our marketing and communications strategy; increasing brand awareness, driving brand advocacy and generating ROI.

You will ensure that channel strategies and NPD launches support the vision to accelerate the growth of the category in the local market. You will work well with others to deliver unforgettable launches and thrive in fast-paced environments. This role needs to ensure the business delivers against the long-term brand vision, whilst deliver on the short-term commercials, you won’t be afraid to challenge others and trial new initiatives to transform the category and cement Dyson as experts in Haircare.

Main accountabilities:

Develop and execute clear and compelling marketing plans within the category, which will drive sales growth, share gains and positive brand attributes within the consumer market

  • Analyse customer data and shopper insight to establish new opportunities within the market and drive category growth.

  • Define consumer targets, develop propositions and initiatives to drive business performance against these audiences.

  • Conduct competitor and market data analysis, including Go To Market competitor strategies, analysis of product performance claims and media strategies to develop counter strategies.

  • Develop a deep understanding of the competitor landscape. Own and monitor competitor activity with reporting cadence of marketing activities and product ranges.

  • Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.

  • Work effectively with the Global team to ensure that there is alignment on strategic initiatives.

  • Support delivery against P&L goals and objectives

In collaboration with the Sales function, maximize the sales and profitability of existing products.

  • Develop a strong understanding of the market’s customer opportunity

  • Analyse in-life product and campaign performance with implications for growth strategies.

  • Continuously review and reset tactics as required

  • Explore new business opportunities such as channel strategies and new partner listings

  • Proactively participate in Joint Business Planning to agree retail plans and communication with involvement in planning, sell-ins and marketing initiatives

About you

  • 5-7 years products or brand marketing experience

  • Experience in the beauty industry

  • Capable of managing complex and multiple projects

  • Be able to influence internal and external stakeholders across a wide range of business functions

  • Collaborate and be a team player, have excellent relationships with a network of individuals.

  • Traditional and Digital media experience

  • High level of Spanish and English (both written and oral)


  • Discretionary bonus

  • Health insurance

  • Life insurance

  • 23 Working days holiday 

  • Lunch voucher

  • Free coffee and tea + free fruits


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.