Category Manager

About the role

You will lead execution of marketing activities across Environmental Care and new Wearables category as well as support B2B department in their marketing activities to drive Hand Dryers business growth. You will report to Head of Marketing. The key focus of Category Manager is to own respective category development in Poland and bring key strategies to life to deliver commercial goals and profitable growth. The role requires a strategic focus to significantly scale awareness and consideration of Dyson products in the market and eventually drive conversion to sales.

Main responsibilities include but not limited to:

• Own the category strategy development rooted in good understanding of consumer insights, competitor and retail environment, Dyson technologies and media landscape to deliver profitable category growth

• Lead annual category planning including new product launches and go-to-market plans

• Manage integrated media planning process across all relevant media platforms TVC, Social Media and Programmatic, OOH, Radio and non-standard media partnerships

• Plan the trading promotions to drive sales across Direct and Retail partners

• Collaborate closely with key functions locally (PR, Media Managers, Sales, E-comm, Supply Chain) and global commercial counterparts to develop and execute with excellence marketing plans

• Analyze key brand performance metrics, media performance as well as sales to understand if campaigns deliver growth as per agreed KPIs

• Conduct competitor analysis and monitor competitor strategies and recommend adjustment to brand plans where needed

• Own post analysis on all projects. Use data to draw relevant learnings and insights to course correct strategy where required

• Manage category budgets and ensure all spend is within forecasted investment, control category P&L and be vigilant to ensure brand building investment delivers optimal ROI

• Manage range planning, collaborate with Sales and Supply Chain departments to perform volume forecasts according to campaign plans

• Identify new business growth opportunities, develop and drive initiatives/campaigns that will increase the commercial impact of the respective category

About you

• Min. 7 years of solid experience in brand and category management

• Audio and Electronic goods industry background will be a big benefit

• Well organized, experience in designing 360 launch plans for new products (consumer insights, competitive analysis, media strategy, distribution strategy, P&L)

• Commercially focused (P&L, ROI, budget management)

• Solution oriented, bringing their can do approach, positive outlook and the ability to work in ambiguous situations

• Self-starter with the ability to meet deadlines and manage tasks with a diverse range of priorities and problems to cope with

• Excellent communication, influencing and presentation skills

Benefits

Financial

• Performance related bonus

• Life Assurance​

• Accidental Death and Dismemberment Insurance

• Pension scheme with competitive employer contributions

• Recognition Program

• Holiday Allowance

Lifestyle

• Free fruit delivered for office staff, free coffee and tea

• Cafeteria Benefit – wellness programme, cinema tickets, Multisport card etc.

•  Dyson on-site canteen with discount meals for employees

Health

• Medical: Employee cover + opportunity to buy additional cover for family

• Employee Assistance Program for employee and dependents

• Reimbursement for costs of eyeglasses (every 2 years)

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.