Skip navigation

Have you considered using our job search? Click here to search our current jobs.

Have you considered using our job search? Click here to search our current jobs.

Category Manager


France - Paris Office

About Us:

Within the Marketing Department, and under the responsibility of the Category Leader Manager, you will be responsible for leading and implementing the marketing strategy for the company's main category on the French market. 

About the role:

  • Participate in the drafting of the strategic plan for the category, in coordination with the Group Manager and by validating it with the Marketing Director.
  • Ensure that the category strategy is well communicated and understood internally (sales teams, merchandising, e-commerce)
  • Develop an in-depth knowledge of the category, products, consumer insights, competitors and French market trends)
  • Ensure the monitoring and analysis of the category's performance, draw up performance measurement reports and propose corrective actions if necessary
  • Participate in the construction of volume forecasts for the category, taking into account current events (promotional highlights, product launches, specific communication campaigns, etc.)
  • Produce summary notes to support the sales teams for the resale of plans
  • Manage the category's budget - participate in budget construction, plan spending according to current events (monthly), ensure monthly, quarterly and annual budget landings with great accuracy

About You:

  • Define and validate the annual category activation plan in line with the strategic plan, the defined budget and the expected profitability: steer the innovation launch plans, propose support plans for the core business, lead the promotional strategy
  • Deploy and manage category activation plans by working closely with the media, sales (key account manager, e-commerce, retail), trade and merchandising teams.
  • Supporting the KAMs in the construction of category support plans in each of the brands and occasionally accompanying them to brand meetings
  • To be the ambassador and referent of the category internally


  • Dyson Bonus
  • Restaurant tickets
  • Transport subsidy
  • Subsidised onsite gym classes
  • Discounted on Dyson products  

At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.