Category Media Manager

About Dyson

Our culture is unique. It's not easy or comfortable. It's certainly not for everyone, but if you thrive on challenge and are excited by change – it could be for you. If you are interested in starting an exciting career at Dyson, please send us your application including your salary expectations and possible start date and start your dynamic career today!

About the Role

In this position, you will be on point for the full-funnel category media activities, developing and executing the deployment of the category media strategy and plans in France both online and offline.  You will be the expert to provide guidance, advice and functional support to the relevant commercial category team on all media activity. Ultimately, you will attract, engage and delight consumers to drive measurable business impact, ensuring efficient and effective media strategies.

You will directly report to the Head of Media and provide functional support to business teams (category leaders, e-commerce team).

Key Responsibilities

Own category media strategy

• Working closely with the Head of Media and category lead to define end to end category media strategy across all channels: bring a strong point of view on the role of all media touchpoints to integrate into annual media strategy and campaign media guidelines
• Develop and coordinate integrated Media Strategies for the category, building strong customer journeys through the funnel (audience understanding, audience mapping, media agency brief, recommendation to category leaders)
• Be the internal expertise for all media activities relevant to the category: support Head of Media to develop media process, guidelines, KPIs, and share best practices. Support category on their budget planning.

Campaign management: 

• Build a full funnel approach Traditional & Digital channels with a with a strong POE mindset to grow consistency of complementarity.
• Optimize digital media campaign performance through A/B testing, audience testing, creative testing and landing page testing. 
• Identify opportunities, and develop and drive initiatives and campaigns that will increase direct sales to www.dyson.fr 
• Monitor digital performance and KPI’s on a regular cadence to ensure we continually achieve and exceed targets while maintaining a positive return on our investment, proactively communicating any issues or risks and assisting with troubleshooting  
• Provide data driven recommendations and creative input on media strategy and targeting  
• Assist in creating and approving ad-copy and other media assets 
• Ensure best practices and key learnings from previous campaigns are leveraged in all executions

Work closely with media agency

• Become the touch point for our media agency on the category
• Work with media agency day-to-day: responsible for category specific outputs, reporting, dash boarding
• Give strong POV into Head of Media on media agency negotiation with publisher : challenge to get the most of our resource
• Support on Media budget evaluation including financial reconciliations

About You

• Ideally between 5-7 years of online & offline media business experience – strategy and planning with a POE Mindset
• Previous agency or in-house brand experience would be beneficial.
• Beauty experience is a nice to have
• High level of communication skills both verbal and written (in English & French)  
• Advanced knowledge of the media landscape (now, new, next)
• Understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends. 
• Highly-organized and collaborative cross-functionally with the ability to work quickly to deadlines in a fast-paced environment
• Ability to manage multiple projects with competing timelines simultaneously
• Strong analytical skills with experience working with a Web analytics reporting tool. Ability to analyze data and translate results to inform decisions. 
• Organized and process driven, great attention to details
• Must be adaptable to a fast-paced environment 
• Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed. 
• Self-motivated, objective, enthusiastic, inquisitive, committed, flexible.  

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.