Skip navigation

Have you considered using our job search? Click here to search our current jobs.

Have you considered using our job search? Click here to search our current jobs.

Category Senior Executive, Hair Care


Turkey - Istanbul Office

About us

Dyson is a technology and engineering pioneer and currently operates in the categories of Floor Care, Hair Care, Environmental Control (“Air Multiplier” bladeless fans/heaters/humidifiers/purifiers), Lighting, and Professional (“Airblade” hand dryers).  Dyson began 22 years ago with James Dyson and a handful of engineers questioning everyday products, thinking differently and making them better.

Dyson invented world’s first bag-less vacuum with Root Cyclone™ technology, and also the bladeless fans with Air Amplifier™ technology. Currently Dyson holds 4,550 patents and patents holding, and have a team of over 2,000 engineers and scientists. Dyson also holds a Queen’s Award for Innovation.

Dyson vacuum cleaners are now available in 70 countries worldwide, and on average one machine is sold every 5 seconds. 90% of our machines are sold overseas; this was 30% just 10 years ago. Dyson was recently awarded the Queen’s Award for International Trade, which reflects the company’s growth over the last few years. We are now the world's number one vacuum cleaner manufacturer by value in the UK, US, Western Europe, Japan, Hong Kong, Taiwan, Singapore, and Australia.

“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson

Dyson Turkey

Dyson established its first office in Turkey, to be based in Istanbul on October 2018 and Dyson Turkey has been launched in April 2019. Beginning with triple launch, Dyson relentlessly invests to grow in Turkish Floor Care, Hair Care and Environmental Care categories. The company, at the beginning with a small leadership team and full support from the Regional Hub and Group, is a growing company with the spirit of an energetic and passionate start-up. The exciting growth journey of Dyson in Turkey started and continues.

About the role

Category Senior Executive - Hair Care, will assist line manager to deliver of marketing projects and work on a variety of disruptive product launches, campaigns and strategies. She/he will be responsible for effectively managing campaigns from the initial briefing to the concept creation and post-campaign analysis.

The position requires working cross functionally and internationally, working with various teams including retail sales, ecommerce, PR, supply chain, group commercial (Global category team) and EU CoE.

Dyson is a culture driven by change and comfort in grey areas - an ideal candidate in this role will be a self-starter looking to make an immediate impact and help an innovative company continue to grow.

Main Responsibilities

Lead execution of marketing activity

  • Collaborate with Category Manager to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.

  • Asset creation: Work with the EU creative team on artwork production, ensuring all items are on brand and comply with legal guidelines, whilst meeting the needs of relevant stakeholders (Retail,Sales, PR and Marketing)

  • Place a brief with a clear direction, review the asset including translation and copy, deliver the final asset in a timely manner to ensure all assets are aligned with media goal and brand guideline.

  • Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through

Support category building projects & launches

  • Supporting the planning and execution of new product launches across both traditional and digital media channels.

  • Provide monthly view of what you see as the key risks and opportunities in delivering the quarterly and annual contribution targets.

  • Support cross-functional teams with category & consumer data, and analyze & distill trend data. Monitor competitors and new trends in the market

  • Alignment of portfolio & ranging, pricing, and promo strategies with global and local parties.

  • Responsible for the life cycle of the products, from pre-launch till phase-out decision.

  • Responsible for GTM activities from the end-to-end process and engage and lead with internal departments such as Sales, Retail, Supply Chain, Finance, and Legal teams to provide appropriate guides information, and plans to execute KPIs in a timely manner.

  • Contribute to the formulation and execution of sales and marketing plans to differentiate Dyson, build brand equity, and drive consumer purchase.

  • Check and support any on-going issue and key ask from team, cross-function and group commercial.

Fulfill other duties as required

  • Ability to prioritise tasks on fast-moving projects

  • Strong stakeholder engagement and ability to influence in the right way

  • Comfortable with change, confident to own projects and get the job done

  • Support other marketing managers across categories in the need of help.

Key interfaces

  • Internal:

    • Global Commercial central team in the UK

    • Centre of Excellence team in Europe

    • Sales, retail, Supply Chain and Finance teams in Turkey

    • PR team Turkey

  • 3rd party

    • Media agencies

    • Media Publications

    • Research agencies

About you

  • Stakeholder management

  • Multi-tasker-Ability to multi-task, work in a fast-paced environment and priority management

  • Good at prioritizing and calm under pressure

  • Culturally aware

  • Self-starter comfortable with working independently

  • Natural problem solver

  • Organized and deadline orientated

  • Goes ahead and fixes things that need fixing

  • Creative and strategic – a firm eye on the bigger picture

  • Commercial

  • Natural leader

  • Confident communicator

  • Negotiation skills

  • Excellent relationship building and management skills

  • Excellent skills in Microsoft Office packages; in particular Excel

  • Strong analytic and numeracy skills and attention to detail

  • Strong verbal, written and presentation skills both in English and Turkish

  • Good at structural thinking

  • Bachelor's Degree with minimum 3-4 years’ experience in both product and consumer marketing, with proven background in Beauty


  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Discounts on Dyson machines

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.