- Austria - Vienna Office
Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 15,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.
About the role
This role is based in Vienna, Austria
As our commercial Manager B2B, you will be responsible for shaping the marketing strategy and delivery of lead generation for Dyson B2B in Austria. You will identify the opportunities to connect audience data across media platforms to drive growth on path to purchase, through partnership with various teams such as category marketing, e-commerce and PR.
Acquisition & Retention Strategy
Set the overall digital marketing strategy for Dyson, which identifies the long term vision and drivers. Partner with category leads and integrate digital channels into broader integrated marketing campaigns aimed at driving awareness, consideration, conversion and loyalty. Collaborate together with our e-commerce team to create a strong demand capture strategy that drives online engagement and growth.
Manage our global and local media agency to develop & implement campaigns that meet clearly defined commercial objectives. Establish strong media plans, channels and recommendations to achieve this. Ensure that the campaigns are on budget and performing as per the agreed KPIs. Conduct post-campaign analysis and learnings to inform content and media optimization.
Measurement, reporting & optimization
Work with Dyson global teams to ensure that appropriate mechanisms are in place to measure the effectiveness of all Dyson online marketing activities including, measures for display, social and PPC activity. Ensure that reporting delivers business insight that can be used to optimize campaigns on the go, as well as driving test initiatives and the development of future campaigns. Communicate top level online performance, learning and insights to the wider team on an on-going basis.
Joint marketing plan
Create individual marketing strategies and plans with every key customer to make sure we are utilizing all marketing channels of our partners as efficient as possible. Regular evaluation and monitoring of partner activities is key to ensure we are constantly developing our visibility and awareness.
Have proven digital media experience (5+ years)
Fluent in English and native German
Demonstrable strategic & analytical capabilities
Constantly looks for opportunities to use data to improve performance
Drives forward digital initiatives to deliver improvements in productivity
Surfaces insights and learnings to share with the business on a monthly and quarterly basis.
Self-starter with lots of initiative
Enjoys working in a fast paced & ever-changing environment
Strong team player
‘Wiener Linien’ Annual Traveling ticket
25 vacation days
Performance related bonus
Discount on Dyson machines
Fresh fruits, coffee and refreshments
Depending on your qualifications and experience, we offer a gross annual salary around 60.000€.
At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.