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Communication Executive

Summary

Salary
Competitive
Team
Communications
Location
France - Paris Office

About Us

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington and a global headquarters in Singapore. Dyson remains family-owned and employs over 14,000 people globally including 6,000 engineers and scientists.  It sells products in 83 markets internationally.  Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying. 

The Dyson Institute of Engineering and Technology is a new model for education combining the academic rigour of a traditional university with hands-on and real-world experience of working inside a global technology company. The James Dyson Foundation was founded in 2002 and the charity works internationally to empower aspiring engineers, support engineering in education and invest in medical research. The James Dyson Award is the Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported nearly 250 inventions, providing funds to support their commercialization.

About the role

Design and develop new technologies to resolve problems, here is the Dyson mission. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge - more categories, more locations and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. And across our support teams, we’re proud to be different. And importantly, we support change to maintain our rapid growth. From our Finance and Security teams, through to Legal, Communications and our People function, we’re focused on delivering an unsurpassed service across the entire business.

Integrated into the Communication department, under the responsibility of the Associate Communication Manager, your mission will be to support on the communication strategy on all product category (Haircare, Home, Wearables, Lighting, Professional and Retail) to help develop the visibility, notoriety, and the reputation of Dyson in France through the following missions:


Key Responsibilities

The successful candidate will be working in words, images and videos – across print, online, social media, events and through word of mouth. We are looking for a candidate with relevant experience and who has a strong appetite for a challenge and for developing themselves. He or she will be dynamic, technology and product driven, has event management skills and relevant consumer experience. He or she should also be good at social media and press relations tracking and have connection with media and influencers as well as bloggers.

The candidate must be capable of adding value as a business partner in a matrix organization and will be naturally interested in the business. In addition, the candidate must be able to manage several agencies and projects.

He or she must be fluent in French and get good basis in English.

Missions details:

PR Strategy

  • Support on developing the strategy for France by establishing plan on PR and Influence projects
  • Work in close collaboration with other department: marketing, media, direct, creative team, BtoB
  • Work closely with the group and EMEA communication team: sharing plans, reports, best practices
  • Support on event planning and management

Press Relations

  • Raise awareness of Dyson’s story, Dyson technology and Dyson’s presence across France through a program of technology launches and continuous media relations.
  • Build, maintain and own strong media relationships in the market, including print, online, TV, and radio. Frequent person to person meetings and technology briefings will be required.
  • Understand the media landscape by reading relevant media and social sources to develop a good understanding of the marketplace.
  • Pitching both planned and reactive Dyson stories to media.
  • Manage a list of seeding locations. Amplifying stories where appropriate.
  • Written press releases and communication narratives for Dyson channels (Newsroom, Motor)

Influencer relations and strategy

  • Manage influencers across Dyson’s range of technology and retail activations
  • Build strong relations with all tiers: VIP, Top influencers, macro and micro influencers
  • The successful candidate will identify KOLs, build Dyson’s pool of contacts, and manage them as part of an ongoing network of influencers.
  • Spot and respond to opportunities online and in the media (trending conversations and relevant news stories) to build tactical and reactive campaigns.
  • Flag any crisis communications on all social media with the group communications team.
  • Developing Influence strategy all year long to sustain social visibility and raise awareness/consideration of Dyson

Professional Strategy

  • Support on the HairCare Professional Strategy (seeding, network of hairdressers, content creation)
  • Support on BtoB strategy related to the key projects with the BtoB team for product focus
  • Product placement opportunities to highlight Dyson technologies: restaurants, hotels, health spaces, Fashion Week, school

Business-oriented vision

  • Integrated business-oriented vision in the strategy through influencers activation and traffic tracking
  • Work on Traacker tool to build robust Influence report
  • Support on the development of the Newsroom strategy
  • Develop local content for owned channels
  • Developing Influence strategy to help business on key momentum (Black Friday, Gifting, Vday, Mday, Summer sales..)

PR Monitoring and reporting

  • Sharing Press clipping and Global coverages
  • Budget monitoring
  • Reporting on campaign results, events, influence activations
  • Sharing key learnings
  • Fulfil media requests in a timely, deadline-sensitive manner.
  • Monitor and report competitor activity and relevant industry trends, events, and opportunities to appropriate teams.
  • Coordinating agencies and managing plan and reporting with them all year-long


Experience and Education

  • A relevant bachelor’s degree studying PR, Marketing, Business Administration, Management.
  • Minimum 2 years of relevant experience on Communication or Press Relations department
  • Strong understanding of the media landscape across France
  • Strong understanding of the Influence and social landscape across France
  • Excellent French and good English language skills, both written and spoken.
  • Good PC skills, including Excel reports and PowerPoint presentations.
  • Strong understanding of KPI’s for Communication
  • Knowing tool as Meltwater, Adobe and Traacker is an ad value

Mindset

  • Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen
  • Strives in a fast paced & dynamic environment
  • A strong team player
  • An achiever, motivated by breaking new grounds and creating a business from scratch

#LI-DYSON


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.