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Competitor Intelligence Analyst


Data Analysis
United Kingdom - Malmesbury Office

About Us

At Dyson we are encouraged to think differently, challenge convention and be unafraid to make mistakes. We’re creative, collaborative, practical and enthusiastic.


Dyson offers a unique opportunity for skilled individuals to invent, design and develop market leading products for the global market. By working in our world class research, design and development (RDD) department, these professionals have the opportunity to work alongside leading technical specialists and highly motivated creative people to create products which fulfil our vision of being truly different and better than our competitors.

The Competitor Intelligence team (CIT) is an integral part of Dyson’s legal and global community. The team has a clear and exciting mission; to deliver competitor intelligence to support Dyson’s delivery of industry leading technology and to alert / navigate the business through emerging competitor threats across the markets.

Dyson is currently seeking a Data Analyst to join the CI Team, operating out of its Malmesbury campus and reporting directly into the Senior Competitor Intelligence Manager. This role is placed within the teams Competitor Intelligence Centre and will be responsible for data analytics and reporting, utilising a wide range of sources and domains, to unlock valuable insights and trends that support Dyson’s Commercial and RDD projects and Legal strategies.

The role of Data Analyst will be a key member of the CIC team as we work to produce insightful analytics for our global stakeholders across group, categories, markets, RDD, commercial and legal. The role requires a naturally inquisitive individual, with a strong business acumen and work ethic. You will enjoy working with data to uncover insights and patterns as well as collaborate with experts to immerse yourself into the technologies of our machines and that of the competitors. You will be comfortable working with ambiguity and bring perseverance and motivation to deliver the work.

About the role

  • Enterprise-wide new launch communications and management of analysis, testing and investigative processes through to end of phase summary document reporting and reviews.
  • Proactively collect and analyse claims, technologies and features made from launched products, and support as necessary if it is defined as contentious, leading through to the support of any Centre of Excellence project or other approved litigation.
  • To further support our wider business stakeholders, ensure data and analysis is inputted and shared as required.
  • As a key stakeholder, assigned to NPD Projects, you will maintain the CI relationship and deliver the required analysis to support the Commercial and RDD team’s deliver market leading products and technology.
  • Work to deliver a range of analytic outputs, from a hands-on review of a new launch product and competitor brand intelligence, through to general category knowledge incorporating performance and market trends, features and technologies of interest. Both in the format of reports and through presentations.
  • Provide an input into the various sources of information, ranging from performance and sales data, to market insights, which are required to build category and market knowledge.
  • Commission the technical investigations of particular technologies and products as required to support a project or contentious competitor launch.
  • Input to the analysis and risk assessments of proposed NPD superiority and comparative claim intent, through your context and understanding of the competitive landscape.

About you

  • We are looking for an authentic, energetic and pioneering individual who can think differently about business problems and distil complex data sets with a proactive mindset to produce meaningful actions and tangible outputs. The individual will need to have a passion for technology and be motivated to immerse themselves into the Dyson and competitor products; in an effort to drive industry leading analysis. As a member of the team, the individual will interface and collaborate with people and departments of all levels and disciplines across the Dyson organisation, to develop holistic and/or specific reports & presentations that enlighten and inspire strategic response.
  • Experienced in working with and the manipulation of data sets and used to working with best practice design and visualisation techniques to produce date analytics and reporting.  
  • Comfortable in delivering presentations to small and large audiences and has an ability to persuade and influence.  
  • Fundamental project management skills; able to plan, prioritise, deliver and evaluate projects individually and with others.
  • Works effectively in a team and in cross functional teams to achieve shared objectives.
  • Effectively manages relationships with business colleagues and builds trust through collaboration.
  • Excellent verbal and written communication skills, happy working at all levels of the organisation, and across different geographies.
  • Can adapt own behaviour and communication style to suit the context.
  • Ability to manage multiple projects at any one time and deliver results to deadlines.
  • Passionate about technology and using data to tell stories and inspire others.





  • Performance related bonus 
  • Company paid Life Assurance 
  • Discounts on Dyson machines 
  • Competitive pension scheme 
  • Purchase additional holidays  




  • 27 days holiday plus statutory bank holidays 
  • Free bus travel to and from Malmesbury campus from Bristol, Chippenham and Swindon 
  • On-site parking 
  • Endless free coffee and tea, and a free lunch  
  • Free on-site hair salon 
  • On-site lifestyle Assist 
  • Electric vehicle scheme  



  •  Private Medical insurance for all employees 
  • Employee Assistance Program for employee and dependents 
  • Digital GP and prescription service 
  • Fertility treatment support 
  • On-site gym and sports centre



Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.