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Competitor Intelligence Market Business Partner


Data Analysis
Netherlands - Amsterdam Office

About Us

The Competitor Intelligence team (CIT) is an integral part of Dyson’s legal and global community. The team has a clear and exciting mission; to deliver competitor intelligence to support Dyson’s delivery of industry leading technology and to alert / navigate the business through emerging competitor threats across the markets.

Dyson is currently seeking a Data Analyst to join the CI Team, operating out of its Amsterdam EMEA office, and reporting directly into the Head of Competitor Intelligence. This role is placed within the teams Business Partner centre and will be responsible for data analytics and reporting, utilising a wide range of sources and domains, to unlock valuable insights and trends that support Dyson’s Commercial and RDD projects and Market, Legal strategies.

The role of Data Analyst will be a key member of the CIT team as we work to produce insightful analytics for our global stakeholders across group, categories, markets, RDD, commercial and legal. The role requires a naturally inquisitive individual, with a strong business acumen and work ethic. You will enjoy working with data to uncover insights and patterns as well as collaborate with experts to immerse yourself into the technologies of our machines and that of the competitors. You will be comfortable working with ambiguity and bring perseverance and motivation to deliver the work.

About The Role

  • To be a partner for the Market/Region & Group stakeholders across all current product categories.

  • Enterprise-wide new launch communications and management of analysis, testing and investigative processes through to end of phase summary document reporting and reviews.

  • Proactively collect and analyse claims, technologies and features made from launched products, and support as necessary if it is defined as contentious, leading through to the support of any Centre of Excellence project or other approved litigation.

  • To further support our wider business stakeholders, ensure data and analysis is inputted and shared as required.

  • As a key stakeholder, assigned to a region, you will maintain the CI relationship and deliver the required analysis to support the Commercial and Market strategy.

  • Work to deliver a range of analytic outputs, from a hands-on review of a new launch product and competitor brand intelligence, through to general category knowledge incorporating performance and market trends, features and technologies of interest. Both in the format of reports and through presentations.

  • Provide an input into the various sources of information, ranging from performance and sales data to market insights, which are required to build category and market knowledge.

  • Commission the technical investigations of particular technologies and products as required to support markets &/or contentious competitor launch.

  • Provision of a competitor set and competitor analysis to support global legal advice on Marketing Claims & Assets

About you

  • We are looking for an authentic, energetic, and pioneering individual who can think differently about business problems and distil complex data sets with a proactive mindset to produce meaningful actions and tangible outputs. The individual will need to have a passion for technology and be motivated to immerse themselves into the Dyson and competitor products; in an effort to drive industry leading analysis. As a member of the team, the individual will interface and collaborate with people and departments of all levels and disciplines across the Dyson organisation, to develop holistic and/or specific reports & presentations that enlighten and inspire strategic response.

  • Experienced in working with and the manipulation of data sets and used to working with best practice design and visualisation techniques to produce date analytics and reporting.  

  • Comfortable in delivering presentations to small and large audiences and has an ability to persuade and influence.  

  • Fundamental project management skills; able to plan, prioritise, deliver, and evaluate projects individually and with others.

  • Works effectively in a team and in cross functional teams to achieve shared objectives.

  • Effectively manages relationships with business colleagues and builds trust through collaboration.

  • Excellent verbal and written communication skills, happy working at all levels of the organisation, and across different geographies.

  • Can adapt own behaviour and communication style to suit the context.

  • Ability to manage multiple projects at any one time and deliver results to deadlines.

  • Passionate about technology and using data to tell stories and inspire others.


  • Company Bonus Scheme OR Performance-related bonus

  • Discount on Dyson products (x3 40% per calendar year)

  • Company Pension scheme

  • 29 days annual holiday plan

  • Company Fitness plan

  • EAP (Employee Assistant Programme)

  • Life Assurance Plan

  • Transportation allowance (0,19€/km regardless of the means of transport)

  • Health Insurance – Medical Contribution

  • Eye Examination & Computer Glasses Reimbursement

  • Fresh fruits and Friday quiz

  • Transport / Parking


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.