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Consumer Research - Senior Manager


Science and Research
United Kingdom - Malmesbury Office

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Dyson offers a unique opportunity for talented individuals to invent, design and develop market leading products for the global market. By working in our world-class research, design and development (RDD) department, these individuals have the opportunity to work alongside leading technical specialists and highly motivated creative people to create products which fulfil our ambition of being truly different and better than our competitors.

About the role

Dyson research is looking for Consumer  Research - Senior Manager to lead our consumer behaviour research at the start of our research and development process. The role will lead a growing consumer research team responsible for defining and delivering diverse research across all of Dyson's categories both current and future. This is a pivotal role, generating the deep insight into consumer behaviour and perception that will focus product performance and technology as well as highlighting new areas of opportunity. 

Key Responsibilities

  • Delivery of structured and strategic consumer research portfolio across Dyson's Product categories. This will use qualitative and quantitative methods including novel approaches such as virtual reality, eye tracking and the latest in semitotic and ethnographic strategies to bring to life consumer behaviour

  • Technical leadership, development and recruitment of a specialist team including management of projects delivering critical insights on user perception and habits in all Dyson’s Product areas. This will include fundamental research in new categories that are strategic targets for Dyson 

  • Analyse study findings, summarise insights and communicate these to the highest levels at Dyson

  • Develop new capabilities, tools, partners and strategies worthy of world class consumer product research

  • Liaise with both research and design teams to ensure the effective delivery of key insights into future projects and research directions

  • Proactively identify research areas that would further Dyson's understanding and generate impactful insights influencing product and technology portfolios

  • Contribute to category strategies and range plans, actively promoting consumer benefits.

About you

  • Experience of leading teams to successfully deliver consumer research into upstream development.

  • Strong people focus with demonstrated experience facilitating personal development and growth within your team

  • Excellent communication and presentation skills, able to expertly translate consumer insight into actional outputs for design and technical research teams, mangers, directors and Sir James Dyson

  • Strong degree in relevant discipline or industry experience with demonstrated learning equivalencies.

  • Developed understanding of core consumer science research principles. Able to specify methodologies and approaches and effectively evaluate results, summaries findings and make recommendations of actions.

  • Good problem-solving ability, with a logical approach to fit within a technical environment.

  • Motivated by continual learning, not constrained by current methodologies or industry norms.

  • Good organisational skills, able to prioritise tasks for self and team, planning ahead to maximise impact of budget and resource.



  • Performance related bonus

  • Company paid Life Assurance

  • Discounts on Dyson machines

  •  Competitive pension scheme

  • Purchase additional holidays


  • 27 days holiday plus statutory bank holidays

  • Free bus travel to and from Malmesbury campus from Bristol, Chippenham and Swindon

  • On-site parking

  • Endless free coffee and tea, and a free lunch

  • Free on-site hair salon

  • On-site lifestyle Assist

  • Electric vehicle scheme


  • Private Medical insurance for all employees

  • Employee Assistance Program for employee and dependents

  • Digital GP and prescription service

  • Fertility treatment support

  • On-site gym and sports centre

  • On-site wellbeing centre

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.