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Content Executive


Netherlands - Amsterdam Office

About us

We’re growing – fast.

The ambition for our local in market Dyson website business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years. is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, as the Content Executive you will play a supportive role in implementing the plans which reflects our strategy for Dyson to succeed. This role offers a great opportunity to further your career in a company driven by technology and innovation.

About the role

At Dyson our Owner is central to everything we do and your role will make sure that owners are getting fantastic experience, every day on our web shop. We run our eCommerce business using the eCom equation- traffic x conversion x average order value and this role will have accountability working across all three of these areas

The Content Executive will be responsible for the merchandising of the web shop in BNL. You will work closely with the eCom team and will deliver projects, campaigns, optimisations and bug fixes to drive the continuous improvement of the onsite experience and support the growth of the Web shop channel as part of the wider Benelux Direct business.

Working with a cross functional team both within BNL and with Group functions, he/she will deliver NPD, campaigns, new functionality and enhancements. Relevant KPIs are conversion rate, average order value, SEO performance, digital NPS and the general web shop performance (Vol, GM and TP).


Dyson is a fast paced and agile company. The below is an example of your main week to week accountabilities but is not a complete list.

  • Manage the content and products web shop through our Content Management Systems, delivering a consistently premium customer experience.

  • Work with marketing and group teams to build pages on the website and merchandise them accordingly

  • Set up and manage promotions in line with the relevant commercial calendar. Working cross-functionally to ensure promotions are well merchandised and drive a positive uplift in sales.

  • Carrying out regular site health checks, covering areas such as 404s and onsite search performance.

  • Working with Group teams to drive SEO performance and organic traffic and conversions.

  • Working with our owner experience team to manage content on website to address key owner tension points.

  • Partner with the RACE programme which identifies insights and quick wins to improve day to day trading

  • Support with development and implementation of AB Testing strategy.

  • Working closely with Group teams to launch and integrate new functionality, NPD and campaigns which contribute to growing the business and giving our owners a better experience.

  • Fulfil other duties as required

  • Pick up new activities that fall broadly in the purpose of the role

  • Fix things that you can see need fixing

  • Identify problems and find solutions.

  • Keep Up to Speed on the Latest Digital trends.

About you

  • Owner first Mind-set: You’ll Understand and think first and foremost what these plans and actions do for our owner experience.

  • Has previous experience working in digital and eCommerce content management

  • Has previous experience in a fast-paced sales driven environment.

  • Prior knowledge of Adobe Analytics, Google Analytics, AEM and Hybris would be advantageous but not essential.

  • Strong communicator: Able to clearly communicate technical issues in a simple laymen’s terminology.

  • Keen eye for detail particularly within a digital setting

  • Has a bias for action and to get things done with a positive attitude.

  • Fluent in English and Dutch or French

  • Project management skills- able to break down a goal into manageable tasks and work efficiently to deadline

  • You’ll be comfortable working in fast agile environment and dealing with ambiguity.

  • Collaborative: You’re Comfortable collaborating will colleagues and peers across countries, cultures and levels of seniority


  • Company Bonus Scheme

  • Discount on Dyson products

  • Company Pension scheme

  • 29 days annual holiday plan

  • Company Fitness plan

  • EAP (Employee Assistant Programme)

  • Life Assurance Plan


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.