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Content & SEO Manager


Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

About the Role

Reporting to the Head of eCommerce , this role will be instrumental in delivering best in class owned asset management. You will be responsible for implementing asset optimisations, localisation of global content and turning local cross-category insights into customer journeys that will drive meaningful returns for the business. You will be an expert in effective content creation, SEO and website administration. You will manage site CMS for all marketing content and manage the publishing schedule in partnership with the wider marketing team (both local and global).  

You will be part of the ANZ team, working within the Marketing team, bringing our highly innovative technologies and differentiated experiences to our Australians and New Zealanders.

This role is a mix of adapting and optimising globally created product content but also working with the wider business and SEO agency to create / commission insight led local content that resonates with in market consumers. 

Main responsibilities include but not limited to:-

  • Developing content strategies based on deep understanding of the consumer journey and search intent

  • Own the creation and publishing of content on and

  • Managing requests for maintenance of site content when requested by Global Content team

  • Working closely with brand and marketing to create online experiences that bring their products to life for our potential owners

  • Working closely with owner experience and customer care to create helpful self-service and troubleshooting experiences for existing owners

  • Forecasting and reporting for organic channels and contribute to weekly trade meetings

  • Managing SEO agency to ensure that recommendations are both relevant and actionable

  • Be an internal advocate for best practice SEO sharing insight and training wider teams

  • Ensuring accuracy of product information and protecting brand values through ToV – strong attention to detail is vital

About You

To be successful in this role you will be a self-starter with excellent project management skills and the ability to build strong relationships in multiple cross functional teams. You’re experienced in turning data into engagement strategies that inform new content, optimise existing content and evaluate past content. You can confidently present strategies clearly and jargon-free to help drive meaningful enhancements and possess excellent communication skills and the ability to operate in a global matrix structure with a broad range of stakeholders.

Previous skills & experience:-

  • 4 – 6 years of experience in eCommerce or content, with specific experience with CMS and SEO

  • Strong technical SEO knowledge, including Schema application, redirection strategy and hreflang application. Must be comfortable guiding Product Owners and developers on platform and UX enhancements to improve SEO hygiene

  • Experience working with Magento 2 or similar Content Management Systems

  • Strong analytics skills versed with Google Analytics

  • Extensive experience with SEO tools inc SEMrush, Botify, ahrefs etc

  • Working knowledge of CSS and HTML

  • A positive approach to problem solving, collaboration and influencing others


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.