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Country Manager Switzerland


General Manager
Switzerland - Zurich Office

About us

At Dyson we believe everything could be better. Fuelled by a frustration with things that don’t work properly and a relentless obsession with making them work better, we’ve spent the last 27 years pioneering inventions and continually improving. We’re growing fast. And our ambition is huge. But it’s not simply about more people and more profit. Dyson is all about pioneering ideas and new technologies. It’s about inventing the future. Our philosophy remains the same as it was 27 years ago when James Dyson invented the first cyclonic vacuum cleaner. We remain family-owned. We don’t bow to outside shareholders or report to the stock exchange. Instead we plot our own path, unshackled from conventional thinking. At Dyson we constantly strive to find more pioneering ways to solve everyday problems.

About the role

Reporting into the Northern Europe Managing Director, we’re looking for a transformational, ambitious and driven Country Manager, Switzerland, to lead the market into its next era of growth.

With full P&L responsibility, you’ll define the strategy to continue the development of the Dyson brand across the market, to sustainably increase market share and to leverage the full potential across our product categories across all channels.

You’ll ensure the right people and capabilities are in place and that our team is motivated, engaged and delivering against business plans.


  • Deliver CH sales (volume and revenue) and profit targets and continue to grow our Direct business in CH with a large focus on eCommerce

  • Develop and deliver sales and marketing strategies for the CH business

  • Drive translation of strategies into action focused plans that deliver commercial goals and objectives

  • Attract attention to Dyson and what we stand for

  • Maximise brand recognition, shopper and consumer understanding through first-class, insight-based activations

  • Ensure Dyson is presented as a technology icon in retail and that the environment facilitates demonstration of the tech to address consumer needs

  • Maximise impact of NPD roll-out across the market

  • Take the fight for product leadership to competitors and exploit fully our technological advantages

  • Monitor competitor activity, report and develop activity to counter their impact.

  • Work with the wider EMEA team to identify trends and develop strategies to outperform the competition

  • Establish strongest possible commercial relationships with key customers

  • Work collaboratively with the wider EMEA team to build network with sales, marketing and direct business experts

  • Oversee customer negotiations in-line with EMEA trade pricing & trade terms policies

  • Develop and execute multi-channel strategy

  • Nurture and develop talent within the CH business

  • Provide strong leadership capability to maximise the team’s potential

  • Develop the people strategy in partnership with HR

  • Support people development, reward and resourcing

  • Fulfil other duties as required

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role

  • Fix things that you can see need fixing

  • Identify problems and find solutions.

About you

Personal Characteristics

  • Inspires others to excel.

  • Effective, high-impact leader with the ability to get to the heart of issues rapidly and to act decisively with their team.

  • Naturally challenging and demanding in the pursuit of excellence and continuous improvement.

  • A leader, who is straightforward, articulate and tactful.

  • Able to empathise.

  • Disciplined thinker and an analytical, numerate problem solver who has the strategic judgement and the capacity to think through complex issues.

  • Bias towards action and decision making with measured risk.

  • The ability to engage participation in the development of strategy.

  • Able to comprehend and articulate the "big picture" vision and direction whilst being pragmatic.

You’ll demonstrate:

  • An understanding of what success truly means in the CH context, and how to plan for that success.

  • Evidence of ability to maintain and develop a team into strong cohesive stakeholders.

  • Ability to balance strategy and execution

  • Strong negotiation skills, entrepreneurial and innovative in approach

  • Being a role model - open minded, inspiring openness, with integrity, honesty and respect.

Professional experience

  • You’ll be an experienced Director, preferably with clear commercial and international experience, a proven track record of results across minimum 2 senior rotations (Ho or Dir level) across multiple countries

  • Proven P&L track record and a high level of financial acumen, including the understanding of local regulations.

  • Skilled in e-commerce and strong experience in driving a digital business

  • Thrived in a high-growth, fast-paced environment

  • Worked in a customer and retail-centric company with a love and appreciation of technology.

  • Experience in navigating different operating models and a matrix environment

  • Critical leadership competencies

  • Open to change with a strong ability to be agile; Dyson adapts consistently to ensure we stay ahead of competition. You’ll need to be able to change direction with ease and cascade plans clearly to your team

  • Entrepreneurial, passionate and driven in mindset

  • Strong negotiation and influencing skills

  • High level of communication and business presenting skills

  • Ambition to grow business and own career

  • Collaboration with close and remote teams


  • Agile working 

  • Modern office space in Sihlcity 

  • Car allowance

  • Company pension scheme 

  • Performance related bonus 

  • Relaxed dress-code 

  • Discount on Dyson machines and Corporate Benefits 

  • EAP (Employee Assistant Programme) 

  • Internal training opportunities 

  • Regular employee events such as Christmas parties, summer party, etc. 

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.