- Malmesbury - United Kingdom
The Creative Head role is crucial to ensuring the quality of the creative thinking and executional output from within the broader creative team in the GB&I Hub. The creative direction is the CH's responsibility – with input from the Global Creative Director as and when they feel necessary.
AccountabilitiesOperationally reporting to the Account Director they will work in close partnership to inspire and lead a cross-functional team including Project Management, Traffic, Graphic Design, 3D Retail Design, Digital content and Artwork.
The Creative Head will have line management responsibilities for the Creative reports in that cross-functional team. You will need to understand the key business objectives and need to balance your creativity with commercial efficiencies – this is of particular importance in a market hub role. Therefore having experience of creating cross-functional projects such as retail fixtures, national campaigns in print and digital media is crucial.
1) People Management and Leadership
• Leadership skills: Coaching and directing the creative team, building high performance and enthusiasm.
• Create an environment for the team to thrive and achieve.
• Time and Resources Management (with the AD and Planning): The Creative Head must ensure that creative solutions are delivered in the allotted time – time and resource requirements must be considered when reviewing the brief.
• Team Performance: Set objectives for the team and individuals. Define personal development plans for each individual. Hold regular Performance Reviews and 1:1s, assessing contribution to the responsibilities, goals and objectives or the role. Define issues affecting performance and implementing corrective actions.
2) Creative Direction:
• Creative Brief development: Work with the brief owners and the Account Director (AD) to scope and develop creative briefs for the projects that come into your area, including; 3D retail fixtures, Online communications and all 2D collateral (e.g. POS, Training material, brochures, catalogue pages, direct mail etc).
• Brief creation: When a brief has been allocated to your team you must meet with the brief owner and AD (usually from a market) and discuss scope, shape and define the brief and all must agree the direction the brief should take.
• Attend Creative Briefings for your reports: If a member of your team is briefed on work you should attend and define the assignment basics. Define the ground rules by setting the creative preferences (what is acceptable, what is not). Give direction on the desired result but allow them autonomy to complete the task themselves.
• Review creative progress: Ensure the concepts and designs measure up to Dyson standards and Account Manager’s needs, and answer the brief by interrogating the solutions presented.
• Channel integration: Tackle larger strategic campaigns for the market (e.g. Added Value; Training Academy) from a media neutral standpoint, don’t default to one channel. Appreciate each type of media and what they can bring to the launch or overall campaign and ensure that the work is integrated (either creatively or if not certainly strategically) across all of the media channels. Present back as a campaign.
• For larger long-term more complex projects (such as NPD launches) ensure the creative output is on schedule.
• Constructively critique: Direct on progressive creative. Agree the leading concept(s) to be presented to the next level. Work with the lead Creative to define a presentation plan.
• Ensure you have a clear understanding of the brand principles, ensuring any work produced is on brand.
3) Creative fulfilment:
•Take creative skills and knowledge and deliver creative solutions to answer the business objective. Take creative lead on campaign briefs. Investigating creative ideas and developing the concepts into working solutions. Develop working solutions to meet strategic marketing objectives.
•Ensure the design and layout of the creative solutions are typographically and visually refined and on brand.
•Refine the design by taking the concept to the next level of design, from rough solutions to refined design.
•Marking up and preparing work to be briefed into third party supports. This could be external agencies, internal production or other members of the team.Ensure all work is clearly communicated with instructions and information.
- You will have demonstrable experience of operating as a Senior Creative or Creative Head either for a consumer facing brand or from a digital media or creative agency
- You will have proven understanding of brand anatomy and the part that visual identity and branded communications play within it
- You will have proven experience of working with a ‘big idea’ then creatively managing it through integrated campaigns
- Proven experience of tactically directing creative projects, reviewing them, defining clear actions, checking the detail throughout the whole process and approving executions prior to production
- You will need strong presenting skills and be great at articulating creative work and influencing decision makers at the highest levels
- Robust knowledge of a variety of print and digital media production processes
- Understanding and experience of managing large workloads – this is of particular important for the in market hub roles because at any one time it is usual to have over 60 live briefs
- 27 days holiday plus eight statutory bank holidays
- Pension scheme
- Performance related bonus
- Life assurance
- Sport centre
- Free on-site parking
- Subsidised café and restaurants
- Discounts on Dyson machines