Creative Head - Integrated Campaigns

Summary

Salary
£Competitive
Team
Creative
Location
Malmesbury - United Kingdom

Description

We need a Creative Head to work within our Integrated Campaigns team. Reporting to the Category Creative Lead within one of Dyson’s product categories. You’ll help define campaign direction, being commercially strategic, interrogating data and finding authentic and better messages than our competitors, communicating our mantra of first / better / only. To find suitable creative solutions that engage shoppers with Dyson and its products, you’ll apply your broad knowledge of the relevance and role of media channels in the shopper journey. 
You’ll be able to originate concepts and develop them across multiple creative channels using an integrated thought process to create a relevant campaign that is fully integrated. Working with colleagues with specialist skills in advertising, social media, imagery and film, you’ll lead the development of creative concepts into beautifully polished final executed work. Being a dynamic team leader and excellent presenter who can inspire others is an essential skill to have for this role.

Accountabilities

  • Interrogating and interpreting creative briefs to guide the direction of campaign creative.
  • Ensuring consistency of message and creative execution across all touch-points in the campaign.
  • The ability to understand data and insights and how to use these to inform your creative work.
  • Collaboration with Commercial to build an understanding of the commercial drivers that define our marketing activity and turn this into a creative strategy.
  • Work with your Commercial, Legal and Performance team colleagues to create visual and verbal creative solutions that are robust and accurate.
  • Build a full understanding of our various markets around the world, their cultural nuances and consumer trends and habits.
  • Support our local market Centres of Excellence creative teams making every effort to understand their objectives and priorities.
  • Have a thorough and constantly up-to-date knowledge of our competitors and their activity and use this knowledge to ensure that Dyson campaigns cut through the noise and stand us apart.
  • Understanding of all different media channels that go to make up effective integrated campaigns and guiding your work through these channels to ensure a joined-up final product.
  • Taking a lead role in your projects, driving enthusiasm in brainstorming sessions , guidance and motivating those involved to work at a fast pace.
  • Working with your team to bring the campaign to life in a truly integrated way, you’ll create communication hierarchies and clarity around the single minded messaging objectives for our campaigns.
  • Hands-on graphic design work on detailed execution for a range of outputs, including packaging, retail, advertising, digital, social, film and print.
  • Strong graphic design skills with an inherent understanding of how to use typography, colour and composition to create visual coherence, emphasis and hierarchy.
  • Responsibility for briefing and directing the creation of imagery and film content that form an essential element in the overall campaign.
  • Close collaboration with the Retail Communications Team to ensure that our box and other retail items are designed in line with the rest of the campaign.
  • Close collaboration with the Events Team to ensure that our Dyson experiences are aligned with product and campaign comms, as well as supporting this team creatively.
  • Guardianship of brand expression and the proper use of visual identity in all campaign executions.
  • Arrange and lead review sessions with your team to ensure that work stays on the rails, is creatively excellent and answers the commercial brief. Then identify when work is ready for review with the Category Creative Lead.
  • Confidently presenting your work with clarity to stakeholders at all levels, underpinned by sound strategic rationale to support your creative proposition.
  • Collaborate closely with the Image & Identity team to ensure accuracy and efficiency in all executions as well as the creation of templates for common items.
  • Create systematic, concise and inspirational Go-to-market Campaign Kits that set out all campaign executions as an effective and efficient whole. These should include clear instruction and do’s and don’ts for all markets to follow.
  • Responsibility for managing your own workflow as well as that of your direct reports and reporting up to the Category Creative Lead on project status, challenges etc.
  • Working with the Category Creative Lead and Commercial managers, agree and execute improvement to existing campaigns, either as a rolling change or for future projects.
  • Day to day line management of your direct reports, taking responsibility for their career development and regular reviews of performance.
  • Ensuring that deadlines are met and that all work is on-brand and on-brief.

Skills

Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles. You’re a big picture thinker. A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and moodboards to support your thinking and add weight to your ideas. You’ll be inspired by technology. Once your thinking is developed and direction agreed, you’ll be able to take your ideas through the design development stage, crafting your ideas into a campaign that finds creative solution for retail, digital, print and advertising to become a fully integrated campaign. 
You’re a natural leader in group brainstorms and comfortable expressing your ideas, either informally, or in more formal presentations, both to peers and senior stakeholders. You’re experienced in working with copywriters, photographers and filmmakers with the ability to direct their work to ensure the results you need. All of this will be demonstrable through an excellent portfolio of past work gained over 6+ years working with leading or interesting brands.

Benefits

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidised café and restaurants
  • Discounts on Dyson machines