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Creative Lead


Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology company on a mission to improve people’s lives: whether that be by making the air they breathe safe and clean, or connecting them to high performing machines which keep their homes clean. 

Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.

As a company, Dyson is a strong market leader.  Dyson is not just #1 fastest growing vacuum cleaner company in Australia, it is also the #1 small domestic appliance brand in Australia. With cutting edge product innovation across hair care, fans, humidifiers, purifiers and vacuums.

About the Role

As the Creative Lead for ANZ you will oversee all creative and marketing for the ANZ market. At the core of the role, you’ll be applying global assets to local channels and ensuring that these assets are applied correctly, consistently and in line with our visual identity guidelines. That means you will understand our brand, our philosophy and ethos inside out and use this understanding to create effective Dyson experiences adapted for the ANZ consumer.

Your strength of experience includes branding and adherence to guidelines, an eye for design and layout details, finished art and production skills, working with third party production and creative/digital agencies, knowledge of online advertising and social platforms content with e-commerce skills a bonus, retail activations, shopper marketing and experiential design, and strong leadership and cross team collaboration skills.

You will run the studio alongside the Traffic Manager, ensuring it is always performing at an optimum level and with visibility across all marketing and creative executions. With a small team, you will need to be hands on. Designing, directing, advising, reviewing and artworking. You will be accountable for the studio’s creative output.

Main responsibilities include but not limited to:-

  • Work to creative direction from Group and lead local development of adapted Global asset executions in the market

  • Drive design execution work for a broad range of items throughout the customer journey, including Shopper Marketing, (brochures, trade incentives, in-store POS, promotions), PR, Experiential, Digital (including owned Social Media channels) through strong working relationships across all functions of the business

  • Presenting work to brief owners and senior stakeholders – articulating ideas and confidently defending proposals with reasoned and evidenced arguments

  • Channel integration: Appreciate each type of media and what they can bring to the overall campaign and ensure that the work is integrated (either creatively or if not certainly strategically) across all the media channels 

  • Leading, developing and managing a studio creative team - manage, mentor and review individuals performances against set goals

  • Work with third party production agencies on translation and trans-creation of global assets to suit local market requirements

About You

You will have an appreciation of graphic and visual design principles, layout skills, typography setting and grid systems and the ability to work well under pressure. You are solutions oriented and have excellent interpersonal and communication skills.

Previous skills and experience:-

  • Minimum of 5 years industry experience in a head of design position leading a brand creatively

  • Proven experience of presenting creative work and influencing decision makers at the highest levels

  • Experience in leading a team of creative professionals

  • Proven experience of managing large workloads

  • Extensive knowledge of creative/design software tools such as Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Sketch

  • Knowledge of the Censhare Asset management system and pdf workflows

  • Experience in storyboarding, art directing shoots (video and photo)


Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

In addition to a competitive base salary, we will offer you:

•            Generous product discount and perks

•            Additional Christmas leave (3 additional paid annual leave days)

•            A Be You Day - An extra paid leave day to do whatever YOU like

•            A volunteer day - a day to give back to the community.

•            Ongoing learning and development opportunities

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.