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CRM Analyst


Turkey - Istanbul Office

About us

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarter in Singapore and two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington. Since 1993, Dyson has invested more than £1bn in its Wiltshire offices and laboratories that house the early-stage research, design and development of future Dyson technology. Dyson remains family-owned and employs over 13,000 people globally including a 5,000 strong engineering team. It sells products in 84 markets internationally in over 318 Dyson Demo stores, 50 of which opened around the world in 2021 including a new Dyson Virtual Reality Demo Store.

Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and this year will spend £600m of this investment in technology, facilities, and laboratories. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying.

The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigor of a traditional university with hands-on and real-world experience of working on live product and technology projects inside a global technology company. Dyson’s 156 undergraduate engineers are paid a salary from day one and pay no tuition fees.

Founded in 2002, the James Dyson Foundation is an international charity that empowers aspiring engineers, supports engineering in education and invests in medical research, donating over £140m to charitable causes to date. The James Dyson Award is the Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported more than 285 inventions, providing funds to support their commercialization.

“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson

Dyson Turkey

Dyson established our first office in Turkey, to be based in Istanbul on October 2018 and Dyson Turkey has been launched in April 2019. Beginning with triple launch, Dyson relentlessly invests to grow in Turkish Floor Care, Hair Care and Environmental Care categories. The company, at the beginning with a small leadership team and full support from the Regional Hub and Group, is a growing company with the spirit of an energetic and passionate start-up. The exciting growth journey of Dyson in Turkey started and continues.

About the role

The CRM Executive will play a crucial role in building owner related data insights to develop & execute strategic roadmaps for a long-term engagement with Dyson Owners across relevant communication tools, optimising customer experience, and measuring campaign success. The role will be reporting to Sn. Media Manager and will be an important part of Marketing team.

The candidate will also be expected to have a close working relationship with the regional Center of Excellence (CoE), Group Commercial Marketing and Owner Experience teams based Malmesbury, UK. The teams are responsible for owner experience and customer relationship management capabilities and efficiencies across Dyson markets.

Main responsibilities:

Over the past year, the team has started to build Lifecycle communication roadmap with owners in digital marketing. As part of our growth plan, we are now looking for a multi-facted CRM Executive who will be able to identify opportunities, gaps and areas for executing a better and well-defined owner communication within marketing plans across Turkey and provide valuable insights that will ultimately help Dyson Turkey team to reach its targets.

  • Analyse previously executed CRM campaigns to have a better understanding on what worked well/what could have been done better.

  • Analyse all aspects of our conversion funnels to develop and optimize consumer communications for both pre-purchase and post-purchase.

  • Work cooperatively with category marketing teams to develop and executive Owner Experience Communication roadmap per category and Content optimisation during user journey and finally Encourage Multi-category ownership

  • Communication & Alignment with Digital Demand team on owner experience campaigns.

  • Be hands-on with email build, dynamic content and sending out campaigns

  • Ownership of the Dyson MADE data and Working with both first party customer data, 3rd party, media and social data 

  • Serve key stakeholders with actionable insights which are relevant and valuable to their business needs.

  • Understanding of privacy and data protection; Develop & Maintain relationships with key source feed and other data owner and Manage the balance of data security, data structures and data usability in line with the company’s procedures

In detail:

  • Strategy & Execution: Campaign & annual planning for owners; e-mailing (marketing & care) and Lifecycle strategy development and execution. Analyse user-base and customer behaviour and dividing them into different segments in order to reach out better volume & impact.

Reporting and optimization

  • Provide prompt campaign insights that will allow the team to optimize campaigns on-the-go, as well as drive the development of future campaigns.

  • Communicate relevant top level online performance, learning and insights to the wider team on an ongoing basis.

  • Report on the commercial success of campaigns by measuring Return on Investment, taking into account all relevant mediums.

  • Providing meaningful global benchmarks to further develop campaigns

  • Performing A/B tests on messages, creatives, scheduling, targeting, triggers and landing pages.

  • Trend Reports – be able to spot trends, understand why its happening, and how it might affect the business.

Key Stakeholders


  • Group Owner Experience team in the UK

  • Group Digital team in the UK

  • Regional Centre of Excellence team in Singapore

  • Dyson Turkey Marketing team

  • Dyson Turkey Digital Marketing Team

  • Dyson Turkey Sales team

  • Dyson Turkey Customer Service & Owner Experience Team


  • Universal McCann (Media Planning and Buying Agency)

  • Research agencies

About you

Experience and Education

  • 5-6 years of experience in digital marketing with an emphasis on lifecycle management and retention focused roles.

  • Bachelor’s Degree in Business, Maths, Statistics, Analytics or a related field.

  • Strong working knowledge of email marketing and CRM platforms

  • Highly analytical thinking and ability to consistently hit goals

  • Having advanced knowledge in SQL, R, Python programs and business information tools such as PowerBI and Tableau.

  • Using data visualization tools would be an advantage

  • Prior experience in data mining by dealing with large datasets, such as data processing, statistical modelling, and/or analytical visualization


  • Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen

  • Strives in a fast paced & dynamic environment

  • A strong team player

  • An achiever, motivated by breaking new grounds and creating a business from scratch

Skills and Competencies

  • Excellent analytical skills; translate data into information into knowledge into wisdom so we can make the best informed business decisions.

  • Ability to manage multiple stakeholders and work with cross-functional teams.

  • Passionate about digital & the opportunities, it brings to drive commercial success for a business

  • High proficiency in MS Office (i.e. Excel, Word and PowerPoint) data analysis tools

  • Good communication skills, both written & verbal

  • Fluency in English


  • Performance related bonus

  • Private medical insurance

  • Life assurance

  • Discounts on Dyson machines


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.