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CRM Manager - 7 Month Fixed Term Contract


Australia - Sydney Barangaroo Office

About Us

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

About the Role

Part of the ANZ team, you will work within the Owner Experience team, driving customer retention through the consistent delivery of onboarding, lifecycle and other owner email communications.

You will enable the ANZ function to activate and execute compliant campaigns to our Owners at the right time, tight touchpoint and right moment.

The CRM Manager will be equal parts creative, technical and analytical; an expert in data-driven marketing, with multi-channel experience including (but not limited too) email, social media, display and content optimization, while also having a strong eye for design and compelling creative.

You should be able to comfortably use data insights to identify opportunities, build and inform enriched consumer profiles, improve campaign performance and deliver projects that are consumer-centric at their heart, whilst being commercially driven amongst Dyson prospects and owners.

Working with our Insights teams (located in Australia, Singapore and the UK) you will develop audiences targets, build control groups and conduct A/B testing.

Main responsibilities include but not limited to:-

  • Deliver 100% of in year onboarding and lifecycle programs.

  • Engage with category leads to ensure accuracy of email content and claims

  • Achieve a standard of excellence in work processes and outcomes, ensuring adherence to Dyson policies and all relevant regulatory and legal requirements

  • Engage with CoE to ensure email setup is correct and scheduled properly

  • Consistently review programs for effectiveness and correct content

  • Execute NPD and Promotional calendar of EDM activity in accordance with X-Functional requirements.

  • Ensure EDMs are reviewed by category, direct, customer service leads and CoE

  • Communicate EDM results and complete post campaign reviews in a timely manner

  • Represent the Voice of the Owner and email communications in any cross-category and campaign meetings

  • Look for opportunities to improve subscribe rates and reduce unsubscribe rates

  • Provide insights to CRM Manager on overall performance issues with EDMs

  • Engage with the Advocacy, Brand, Direct and Customer Service teams to understand our owners and tone of voice

  • Liaise and the brief our local Creative Hub on the creation of any new assets required

  • Liaise with Group and the CoE as necessary to understand upcoming assets for seasonal and NPD campaigns

About You

To be successful in this role, you will have excellent communication skills and the ability to operate in a global matrix structure with a broad range of stakeholders. You'll take a positive approach to problem solving, collaboration and influencing others, and take a complete finisher approach to project work.

Previous skills & experience:-

  • Solid experience with a proven track record in turning data into engagement strategies that meet consumer’s needs

  • An innovative thinker with a can-do attitude, who’s not afraid to pick things up, find solutions and demonstrate the values at Dyson

  • Proactive, creative, team player who enjoys solving problems and enabling those around them

  • Highly self-motivated and proactive with ability to work both with minimal supervision and as part of a team environment

  • Strong planning and project management skills and good analytical skills

  • Email marketing tools (Salesforce Marketing Cloud or similar), all major local social platforms (Facebook/Instagram/YouTube) and web platforms (Magento or similar)

  • Managing the implementation, tracking and measurement of CRM campaigns

  • Web analytics, on site optimization and the ability to detect meaningful audience and behavioural insights

  • HTML experience

  • Proven experience working within a marketing team and email scheduling for campaigns


At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.