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CRM Manager, GB&I (IO)


United Kingdom - Bristol Office

About us 

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.  

At Dyson, we are passionate about taking care of our shoppers and owners. Selling directly to our global customers is central to our business strategy, allowing us to offer exclusive machines and cultivate unique owner relationships that only Dyson can provide. By leveraging our strong brand and customer loyalty, the E-Commerce team for GB&I is responsible for driving Dyson’s growth via the online shopping experience.

About the role

As our CRM Manager, you will:

  • Define, support, and implement CRM and email campaigns to enhance the owner experience.
  • Develop campaign strategies aligned with overall marketing and business goals.
  • Coordinate with internal teams and external partners to execute campaigns.
  • Ensure campaigns align with brand guidelines and messaging.
  • Drive retention strategies and develop programs to increase customer loyalty and reduce churn.
  • Advocate for registration initiatives and educate stakeholders about CRM's impact on retention and satisfaction.
  • Own and coordinate CRM and email marketing channels, ensuring consistency and effectiveness.
  • Develop and execute automated lifecycle and cross-channel marketing campaigns.
  • Identify target audiences and create detailed customer segments for personalised marketing through A/B testing and segmentation analysis.
  • Continuously analyse and optimise campaign performance, using analytics tools to track key metrics and provide insights for improvements.

About you 

To succeed in the role, we expect you to have: 

  • Experience in campaign execution: Ability to oversee internal and external teams effectively. 
  • Proficiency in data-driven strategies: at least four years of experience implementing data-driven campaign strategies. 
  • Expertise in CRM platforms: Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools. 
  • Innovative digital marketing: Proven track record of implementing innovative digital marketing strategies. 
  • Proactive problem-solving: Demonstrated ability to proactively solve problems and drive solutions. 
  • Excellent communication: Clear and concise communication skills, adept at engaging and influencing stakeholders at all levels. 
  • Adaptability and quick learning: Ability to pick up new activities and adapt to changes in a dynamic environment. 
  • Attention to detail: Meticulous execution of materials and campaigns with attention to detail. 
  • Entrepreneurial spirit: Willingness to take risks, deal with ambiguity, and drive continuous improvement. 
  • Language proficiency: Fluency in English


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.