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CRM Manager - Retail


Owner Experience
China - Shanghai Office


s   Lead Retail Offline CRM. Be responsible to engagement via WeChat Work, lift MAU, encourage PS (Offline sales) execution, performance evaluation and on-going enhancement.

s   Delight members, lift MAU with engagement contents and campaigns.

s   Closely work with mkt and sales team on campaign landing and execution at offline channel.

s   Work with Content team on consumer engagement plan and content creation. And execute the engagement via WeChat Work.

s   Monitor offline execution and engagement performance. And co-working with offline sales team on execution.

s   Design and execute programs to encourage PS (Offline sales) on execution.

s   Support offline events and drive traffic from online WeChat official account.

s   Explore and develop new touch points for member engagement.

s   Supporting O2O in WeChat eco-system.

s   Be responsible to deploy segmentation and personalized engagement in Retail CRM.


s   Lead Membership program. Be responsible to execute member benefits plan across omni channels, and in-line with sales, finance team.

s   Ensure member benefits execution.

s   Monitor performance of each member benefit with insights.

s   Enhance member benefits to support recruitment, engagement, and conversion.

s   Be responsible for membership benefits landing at offline channels.

s   Be data-driven and cooperative. Optimize the strategy and plan to improve performance with both data and feedback from cross team.

s   Work closely with Offline & Online Sales team, Training team, WeChat team, Marketing, IT and Creative.




s   More than 6 years of working experience in CRM, WeChat work experience is required

s   Experience in SCRM is preferred, e.g. WeChat, Membership operation.

s   Solid skill in Project management

s   Strong executive ability, good communication and teamwork

s   Logical thinking and insight driven

s   Understand and identity brand value, have passion to brand 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.