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CRM Manager


Owner Experience
Spain - Madrid Office

About us

Dyson people are encouraged to think differently, challenge convention and be unafraid to make mistakes. We’re creative, collaborative, practical, enthusiastic and resourceful. But most of all we’re passionate about what we do. At Dyson our Owner is central to everything we do and your role will make sure that owners are getting a fantastic experience, every day. Within our eCommerce business Owner Experience and CRM play a crucial role to foster customer satisfaction, loyalty and retention.

About the role

The (Junior) CRM Manager / CRM executive will be responsible for defining, supporting and implementing all CRM and email campaigns. From defining the content to coordinating with internal and external stakeholders and engaging with local and global teams to develop and activate the campaigns to connect with our owners.

Further, this role is crucial for our retention strategies in coordination with the marketing and ecommerce team. It will be the internal advocate and driver of registration initiatives and point of reference, the expert on the subject for the best communication to our owners.

  • Ownership, definition, planning and coordination between stakeholders of all CRM and all E-Mail marketing channels for the Spanish and Portuguese markets.

  • Deliver best in class owner experience with relevant care content to give our owners answers before they ask.

  • Development and execution of automated Lifecycle and cross-channel Marketing campaigns.

  • Identification of audiences along the customer journey: set up regular A/B tests and create owner segments based on analysis.

  • Advocate of owner experience, registration and CRM within the Iberian organisation.

  • Responsible to initiate and drive registration initiatives in the local market supported by regional OE Team.

  • Continuous analysis and reporting of campaign performance and optimization to develop next steps.

  • Monthly CRM, registration and owner reports.

  • KPI optimization of Marketing and Care Emails to meet Performance targets by doing A/B Tests, change links for a better CJ, etc.

  • Management of reviews collection on generating owner reviews including technical responsibility and template optimization.

  • Building a close link to customer service to ensure voice to owners is synchronized.

  • Be sensitive to identifying new areas, new opportunities where CRM can be deployed.

  • Educate main stakeholders (Marketing, category, Media, Ecommerce) about CRM, retention and care comms to bring on board and empower the various teams for greater synergy.

About you

  • Bachelor or master’s degree in marketing, E-commerce or related field required.

  • 2+ years working experience in the areas of CRM, marketing or ecommerce.

  • Analytic and KPI driven mindset never losing the owners first mentality.

  • Creativity; the person needs to be open to new ideas, adventurous and practical simultaneously.

  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely with proven ability to engage and influence at all levels.

  • Problem Solving; must be able to critically analyse problems and present viable solutions.

  • Entrepreneurial spirit; able to deal with ambiguity and willing to take risks as needed.

  • Attention to detail; material produced is meticulously executed.

  • Driven by the desire to win and for continuous improvement.

  • Fluency in English and Spanish language. Portuguese a plus.

  • Positive attitude and resilient; this person will work with many stakeholders and needs to accomplish common goals on time.

  • Enthusiastic and quick learner.


  • Discretionary bonus

  • Health insurance

  • Life insurance

  • 23 Working days holiday 

  • Lunch voucher

  • Free coffee and tea + free fruits


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.