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CRM Manager


United Kingdom - Malmesbury Office

About Us

Dyson GB has achieved its ambition, growing at an aggressive rate in past years. 2022 and beyond will bring new challenges to Dyson GB as we maintain our unwavering focus on our growth ambition whilst also needing to transform the categories, brand communication and organisation. Pivoting to new technologies within categories and pro-actively managing change with our retailers will be a key focus. The planning and execution of world class marketing plans to continue to penetrate more GB households with the right technology will be critical in delivering our stretching profit targets over the coming years. 

The Media Team at Dyson is responsible for all media and digital touchpoints with our end customers and includes the areas of direct business (web shop and marketplaces), performance media and e-retail. This role will report into the Head of Media.

About the role

Based on-site at our stunning Malmesbury location, Wiltshire.

The CRM Manager will be responsible for defining, supporting and implementing all CRM and email campaigns, from defining the target audiences, content, to coordinating with internal and external stakeholders and engaging with local and global teams to develop and activate the multi touchpoint campaigns to connect with our owners & prospects.

Dyson Owner Engagement is not about hard sell for quick profit. It’s about creating a unique and long-term experience, that is delightfully simplified; everything made easier. Without being intrusive, it’s there when it’s needed –providing support, and helping owners get the very best from their machine. While inspiring and rewarding them throughout their journey. Everything relating back to one purpose: making owners happy.

Key responsibilities include:

  • Ownership, definition, planning and coordination between stakeholders of all CRM and all E-Mail marketing channels for GB & I market
  • Deliver best in class owner experience with relevant care content, give our owners answers before they ask
  • Development and execution of automated Lifecycle and cross-channel Marketing campaigns
  • Identification of audiences along the customer journey: set up regular A/B tests and create owner segments based on analysis and insights from multiple channels and business areas.
  • Continuous analysis and reporting of campaign performance and optimization to develop next steps
  • Coordination for GB&I market with external partners and agencies
  • Collaboration with Media Managers to ensure CRM is part of our integrated media strategies, across paid, owned & earned.
  • Monthly CRM and digital Reports for GB&I market
  • KPI optimization of Marketing and Care Emails to meet Performance targets by doing A/B Tests, change links for a better CJ, etc.
  • Digital review management: ongoing work for digital reviews including technical responsibility and template Optimization
  • Development of owner Trials Projects 
  • Optimise owner registration and marketing opt-in rates to grow our contactable base of owners. Working with a range of teams to ensure consistent journey across all touchpoints.
  • Project support in Owned and Earned channel management and campaign set up

About you

  • Bachelor´s Degree in Marketing or a related field required.
  • 5+ years experience required in CRM or e-mail marketing
  • Working knowledge of Selligent and Salesforce Marketing Cloud platforms is desirables.
  • Experience with a similar Email marketing platform is essential.
  • Working knowledge of HTML and MJML desirable, but not essential.
  • High level of data literacy.
  • Preferable to have working knowledge of digital analytics (GA, Adobe etc).
  • Ability to thrive in a fast-paced environment, anticipating and adapting to changes in campaign plans and objectives.
  • Analytic and KPI driven mindset never losing the owners first mentality
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within the organization.
  • Problem solving; must be able to critically analyse problems and present viable solutions.
  • Entrepreneurial spirit; able to deal with ambiguity and willing to take risks as needed.
  • Attention to detail; material produced is meticulously executed.
  • Creativity; they need to be open to new ideas, adventurous and practical simultaneously.
  • Driven by the desire to win and for continuous improvement.
  • Fluency in English
  • Positive attitude with resilience; this person will work very close to all the teams in order to understand their needs and accomplish common goals on time.


  • 27 days holiday plus eight statutory bank holidays
  • Electric vehicle leasing scheme
  • Free hair salon on site
  • Well-being programme
  • Free concierge service
  • Pension scheme
  • Free gym membership
  • Performance related bonus
  • Private medical and dental insurance
  • Life assurance
  • Free on-site parking
  • Subsidised restaurants and free lunches every day
  • Great discounts on Dyson products


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.