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Customer Insights Analyst - CRM


Data Analysis
United Kingdom - Malmesbury Office

About Us

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible.  We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

Joining our Commercial Analytics & Insights Team, you will discover an entrepreneurial spirit that is motivated by delivering commercially beneficial data insights that will underpin our direct-to-consumer goals. The formation of this highly collaborative team in 2022 has created various new high-profile opportunities where you will work at speed to have an impact on our results.

About the role

Reporting into the Head of Retention Analytics, you will provide valuable insight into customers’ behaviour at different stages of their relationship with the business.

You will make recommendations on registration and relationship strategies for different customer segments and help to initiate and implement CRM initiatives that will boost brand and customer loyalty. A key aspect of the role will be collaboration with the Retention team in creating engaging campaigns that can be measured and conducting the pre-campaign analysis. You will be:

  • Responsible for hands-on modelling and analysis of CRM activity; understanding performance and explaining the story behind the numbers

  • Preparing data sets for the analysis by querying multiple data sources

  • Partnering with cross-functional stakeholders to create insight-driven campaigns that optimise customer sign-up and lifetime value

  • Delivering customer insights and make recommendations by performing post campaign analysis

  • Driving continuous improvement in the tools and techniques used for analysis

  • Identifying opportunities to improve business/owner engagement performance

  • Using abstract thinking and problem-solving skills to identify business opportunities and pinpoint problems

  • Answering business questions using data and analytic techniques, providing fact-based responses

  • Creating new measures and dimensions within the data as needed to solve the problem at hand

  • Customer profiling

About you

Success in this role requires excellent analytical thinking and communication skills, an ability to summarise results and present recommendations to business partners, project management skills and a passion for continuous improvement.

  • Extensive experience in a data analytics role, ideally in CRM analytics

  • Experience beyond e-mail an advantage e.g. SMS, Social, live chat

  • Degree in science, economics, mathematics, computer science, or statistics

  • Strong communication skills with an ability to build narratives from data and present recommendations to improve future data strategy and uses to project teams & senior stakeholders – driving actionable change for the better

  • Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow

  • Strong Knowledge of SQL, experience in reporting tools Looker / Tableau or similar

  • Excellent understanding of KPIs, business processes and data context with the capability to interpret data and drive business conclusions



  • Performance related bonus scheme

  • Competitive pension scheme

  • Life assurance

  • Discounts on Dyson machines and retail discounts

  • Free bus travel to and from campus (from Bristol, Chippenham and Swindon)


  • 27 days’ holiday (plus bank holidays)

  • Free on-site lunches, fruit and hot drinks

  • Free on-site sports centre, gym, hair-salon, lifestyle assist (concierge)

  • Electric vehicle salary sacrifice scheme

  • Ability to purchase additional holiday


  • Private medical insurance and dental insurance

  • Employee assistance programme, digital GP, prescription service, fertility treatment support


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.