Digital Analyst - SEU

About us

We’re growing – fast.  The ambition for our eCommerce business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years. Dyson.com is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, as a Senior Digital Analyst you will play a key role in driving our commercial agenda to reach our ambition.

Dyson is different. Our culture is unique. It's not for everyone, but if you thrive on challenge and are excited by change then it could be for you. Our scale and rapid growth make Dyson rich in new opportunities. We value new ideas and diverse perspectives, so our people are trusted with real work and responsibility from the outset. You’ll be part of a global network of like-minded people – a community that supports and learns from each other.

About the role

At Dyson our Owner is central to everything we do, every role in Dyson centres on making sure that owners are getting fantastic experience, every day. Central to our success will be our ability to embed and deliver throughout the organisation a culture of data based decision making in our eCom plans. This role will directly work with the market team to deliver our commercial targets. This role will support teams to make quick data-based decisions to hit top and bottom line targets working across the Ecom equation- traffic, CRO and AOV. This role reports into eCom leadership in market but will work closely with digital analysts in markets and the regional team as well as data teams within our group and global design function.

Primary Accountabilities

Dyson is a fast and agile company, below is an example of your main accountabilities but is not a complete list.

• Business partner Ecommerce trading and merchandising on Dyson.com and marketplaces, you’ll work closely with these teams to help improve performance through data-based recommendations, this will could include i) managing and delivering reports as part of trading cycle ii) working with marketing, finance and supply teams on combining data sets to drive faster and better decision making iii) deep dives based on hypothesis into parts of consumer journey

• Conversion and Site Performance: Run deep dives on parts of our website to find areas where we can improve performance. Share these insights with platform team and commercial teams as needed to drive change.

• Traffic Optimisation: Work in partnership with media teams, SEO, CRM and eCom teams to optimised and improve traffic performance and traffic journeys to our website

• Champion the use of data based decision making at all times, in doing this you’ll train and develop teams on data understanding and capability, we want everyone to have data fluency

• Deliver eCom centred deep dives on key market and regional campaigns and priorities, eg Summer heatwave. In doing this you’ll bring together insights and conclusions using multiple data sources

• Deliver high quality, actionable insights that make recommendations on how to improve our business

• Build visualisations directly and in partnership with BI teams: Bring analytics of our Dyson.com business and stories to life for markets and regional teams.

• From time to time support group teams and data quality teams in the managing of our data systems

About you

Competencies

• 2-3 years’ experience in analytics. Experience with Adobe Analytics, Google Analytics, Google Ads, Facebook Campaign Manager is highly advantageous, experience with either Adobe Analytics or Google Analytics is essential.

• Additional experience with tableau, python etc is advantageous  as is experience with Adobe stack and Hybris.

• Intermediate excel skills. Comfortable with complex data, creating models and analysyis from different data sources

• Strong communicator: Able to clearly communicate technical analytics in and tell data-based stories that drive action. In doing this you can translate digital terms into top and bottom line benefit eg cost savings and additional revenue.

• Fluent in English. An additional EMEA language is an added benefit

Behaviours & Skills

• Owner first Mind-set: You’ll think first and foremost what these plans and actions do for our owner experience.

• Experience working in a trading culture where you work on hitting daily, weekly and monthly targets.

• Comfortable with complexity and change: Comfortable adapting quickly and often to changes.

• Ability to navigate matrix stricture: You’ll be comfortable working with diverse teams across the organisation and navigating a matrixed organisation.

• Proactive and curious in approach, happy exploring hypothesis and developing these into recommendations that improve the status quo regardless on if these have been briefed or not. Does not need to always have clear briefs, will take on challenges to explore how we can improve performance

Benefits

• Discretionary bonus     

• Health insurance

• 25 days holiday  + 12 days RTT

• Lunch voucher (9€ per day)     

• Free coffee and tea + free fruits 

• Discounted Dyson machines  

• Public Transport subsidy 50%

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.