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Digital Analyst


Data Analysis
Netherlands - Amsterdam 2 Office

About Us

At Dyson our Owner is central to everything we do, every role in Dyson centres on making sure that owners are getting fantastic experience, every day. As an EMEA region we are growing quickly across an array of complex and different markets. From GB, our home market where we’ve been to 30 years to new markets we’ll open up this year and in the future. Central to our success will be our ability to embed and deliver against a culture of data based decision making in our eCom plans.

We’re growing – fast.The ambition for our eCommerce business is huge. Our goal is to consistently grow our eCommerce business double digit year on year for next 5 years. is where all Dyson initiatives come together and is the single most visible touch point to our consumers. Dyson is about better ideas and better technologies, as an EMEA Digital Analyst you will play a supporting role in driving our commercial agenda in the region to reach our ambition.

About the Role

This role will directly work with markets and regional teams to achieve our commercial targets. The ambition for the team is close market partnership with our largest markets while delivering scalable insights and tools for full EMEA region against our eCom KPI’s of traffic, conversion, and average order value.

This role reports into ou Digital Analytics Manager within our eCom team and is focused on performance of our business but will have very close working relationships with our group Insight and Analytics team and our Business intelligence teams.

Dyson is a fast paced and agile company with a lot of change. The below is an example of your main accountability to deliver both directly and through your team but is not a complete list.

  • Run training with commercial teams to help embed culture of data and optimisation, ambition is for high usage of self serve tools to build digital fluency.

  • Support regional reporting to our EMEA eCom business in both rhythm of regular performance update and on key topics as needed.

  • Business partner to our large markets, you’ll work closely with these teams to help improve performance through data based recommendations, this will require proactive curiosity in exploring hypothesis and flowing to work based on the performance of the business

  • Close partner to our RACE scheme (team of graduates who review performance of markets and look for optimisations on a daily basis). Help build data capability and understanding quickly

  • Conversion and Site Performance: Run deep dives on parts of our website to find areas where we can improve performance. Share these insights with platform team and commercial teams as needed to drive change

  • Build visualisations directly and in partnership with BI teams: Bring analytics of our business and stories to life for markets and regional teams.

  • Deliver eCom centred deep dives on key market and regional campaigns and priorities, eg Summer heatwave

  • Traffic Optimisation: Work in partnership with media teams, SEO, CRM and eCom teams to optimised and improve traffic performance and traffic journeys to our website

  • Deliver directly and through team high quality insights that make recommendations on how to improve our business

  • From time to time support group teams and data quality teams in the managing of our data systems

About You

  • Owner first Mind-set: You’ll think first and foremost what these plans and actions do for our owner experience.

  • Comfortable with complexity and change: Comfortable adapting quickly and often to changes.

  • Ability to navigate matrix stricture: You’ll be comfortable working with diverse teams across the organisation and navigating a matrix organisation.

  • Organised and structured: Previous experience managing multiple projects.

  • Strong communicator: Able to clearly communicate technical analytics in a simple laymen’s terminology.

  • End goal orientated, able to translate analytics and recommendations into revenue opportunities or cost savings.

  • Proactive and curious in approach, happy exploring hypothesis and developing these into recommendations that improve the status quo regardless on if these have been briefed or not.

  • 2+ years’ experience working in analytics & insights. Experience with Adobe Analytics and Google Analytics is highly advantageous, experience with one of the two is essential as are advanced Excel skills.

  • Ideally experience in premium brand environment

  • Additional experience using Tableau, Google Data studio, SA 360 is a plus

  • Fluent in English. An addition EMEA language is a bonus but not required


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.