Digital Analyst

About us

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarter in Singapore and two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington. Since 1993, Dyson has invested more than £1bn in its Wiltshire offices and laboratories that house the early-stage research, design and development of future Dyson technology. Dyson remains family-owned and employs over 14,000 people globally including a 5,000 strong engineering team. It sells products in 84 markets internationally in over 318 Dyson Demo stores, 50 of which opened around the world in 2021 including a new Dyson Virtual Reality Demo Store.

Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and this year will spend £600m of this investment in technology, facilities, and laboratories. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying.

The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigor of a traditional university with hands-on and real-world experience of working on live product and technology projects inside a global technology company. Dyson’s 156 undergraduate engineers are paid a salary from day one and pay no tuition fees.

Founded in 2002, the James Dyson Foundation is an international charity that empowers aspiring engineers, supports engineering in education and invests in medical research, donating over £140m to charitable causes to date. The James Dyson Award is the Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported more than 285 inventions, providing funds to support their commercialization.

“That’s really what Dyson is all about – new thinking to solve everyday problems.” - James Dyson

Dyson established our first office in Turkiye, Istanbul on October 2018 and Dyson Turkey has been launched in April 2019. Beginning with triple launch, Dyson relentlessly invests to grow in Turkish market with Floor Care, Hair Care and Environmental Care categories. The company, at the beginning with a small leadership team and full support from the Regional Hub and Group, is a growing company with the spirit of an energetic and passionate environment. The exciting growth journey of Dyson in Turkey started and continues.

About the role

At Dyson our Owner is central to everything we do, every role in Dyson centres on making sure that owners are getting fantastic experience, every day. Central to our success will be our ability to embed and deliver throughout the organisation a culture of data based decision making in our eCom plans. This role will directly work with the market team to deliver our commercial targets. This role will support teams to make quick data-based decisions to hit top and bottom line targets working across the Ecom equation- traffic, CRO and AOV. This role reports into eCom leadership in market but will work closely with digital analysts in markets and the regional team as well as data teams within our group and global design function.

Main responsibilities

Dyson is a fast and agile company, below is an example of your main accountabilities but is not a complete list.

• Business partner Ecommerce trading and merchandising on Dyson.com and marketplaces, you’ll work closely with these teams to help improve performance through data-based recommendations, this will could include i) managing and delivering reports as part of trading cycle ii) working with marketing, finance and supply teams on combining data sets to drive faster and better decision making iii) deep dives based on hypothesis into parts of consumer journey

• Conversion and Site Performance: Run deep dives on parts of our website to find areas where we can improve performance. Share these insights with platform team and commercial teams as needed to drive change.

• Traffic Optimisation: Work in partnership with media teams, SEO, CRM and eCom teams to optimised and improve traffic performance and traffic journeys to our website

• Champion the use of data based decision making at all times, in doing this you’ll train and develop teams on data understanding and capability, we want everyone to have data fluency

• Deliver eCom centred deep dives on key market and regional campaigns and priorities, eg Summer heatwave. In doing this you’ll bring together insights and conclusions using multiple data sources

• Deliver high quality, actionable insights that make recommendations on how to improve our business

• Build visualisations directly and in partnership with BI teams: Bring analytics of our Dyson.com business and stories to life for markets and regional teams.

• From time to time support group teams and data quality teams in the managing of our data systems

About you

Competencies

• 2-3 years’ experience in analytics. Experience with Adobe Analytics, Google Analytics, Google Ads, Facebook Campaign Manager is highly advantageous, experience with either Adobe Analytics or Google Analytics is essential.

• Additional experience with tableau, python etc is advantageous  as is experience with Adobe stack and Hybris.

• Intermediate excel skills. Comfortable with complex data, creating models and analysyis from different data sources

• Strong communicator: Able to clearly communicate technical analytics in and tell data-based stories that drive action. In doing this you can translate digital terms into top and bottom line benefit eg cost savings and additional revenue.

• Fluent in English. An additional EMEA language is an added benefit

Behaviours & Skills

• Owner first Mind-set: You’ll think first and foremost what these plans and actions do for our owner experience.

• Experience working in a trading culture where you work on hitting daily, weekly and monthly targets.

• Comfortable with complexity and change: Comfortable adapting quickly and often to changes.

• Ability to navigate matrix stricture: You’ll be comfortable working with diverse teams across the organisation and navigating a matrixed organisation.

• Proactive and curious in approach, happy exploring hypothesis and developing these into recommendations that improve the status quo regardless on if these have been briefed or not. Does not need to always have clear briefs, will take on challenges to explore how we can improve performance.

Benefits

• Performance related bonus

• Private medical insurance

• Life assurance

• Discounts on Dyson machines

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.