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Digital Content Lead


United Kingdom - Malmesbury Office

About us

Dyson is growing fast and our ambition is huge – more categories, more locations and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.  

Our in-house Creative team are responsible for explaining why our technology is better and ensuring that Dyson is always presented in the right way. We bring Dyson Technology to life, providing imagery, films, content, experiences, and services that explain our machines, their benefits, and the problems they solve for our Owners. We create assets and journeys that help Owners discover, choose, purchase, learn about and solve issues they may have with our machines. The Digital Delivery team is for the delivery of all cross-channel digital experiences – across all owned and 3rd party platforms and digital media channels.

We're committed to our campus culture and don’t look to offer a regular hybrid working arrangement. This helps us to achieve the spirit of Dyson – collaboration, creativity, and inventiveness – in our inspiring, social, and dynamic workspaces.

About the role

As a Digital Content Lead reporting to the Digital Content Manager, you manage a team of content experts of our platforms i.e. Salesforce Marketing Cloud (SFMC), App, AEM, Hybris, Magento 2. Communication, collaboration, self-evaluation, and a desire to improve are second nature to you. You understand the need to create robust, testable code and content, balanced against the need to deliver fast.

As part of this, you are expected to be at the forefront of the platform for the team which includes requesting enhancements to improve owner experience and campaign capability, being up to date with all functionality, creating guides on how to use Dyson platforms effectively, and being accountable for training the platforms to others within Group and in market teams.

You will lead the team to map out a new efficient delivery process, designed and bespoke to fit the wider Global Experience, Delivery and Commercial teams, for build and roll out of SFMC content in line with campaign timings. In this role, effective people management, strong recruitment, and extensive platform training are all critical for the team to be set up for success.

The process to deliver SFMC push notifications is essential to the app experience and campaign launches. You will regularly collaborate with the commercial Head of Connectivity, Global Connectivity product management, and MyDyson app development teams, to delivery manage demand and execute SFMC launches to meet business goals and ambition.

Platform configuration is integral to the role’s responsibilities, requiring knowledge of HTML, CSS, MJML, Javascript, AMPscripts, SQL and other platform related skills to lead a team to get the most out of our content solutions. Examples of this would be creating queries for our databases so that app notifications are sent to the appropriate audience and building a catalogue of layouts and modules within emails, notifications, and CMS.

Original content designing, authoring and creation is a key part of the role, where you will become a Dyson product expert working closely with senior category experts such as the Design Manager from Research, Design and Development (RDD) and Commercial Managers to attain a deep understanding of how our platform capability can be utilised for each campaign.

Using your team’s platform expertise, you will consult and collaborate with these category stakeholders to design, shape and write end-to-end omnichannel digital experiences to deliver a world class owner experience while surfacing campaigns and new products. With the catalogue of layouts and modules built by the Platform Developer and Platform Specialists, create push notification journeys with the experience design teams and localise them ahead of deployment and activation.

You will be working with cross-functional and global teams across a wide range of languages, where we work with and handover our content to Dyson Centres of Excellence and market Digital stakeholders for localisation. Training up market digital teams to make sure they understand the platforms and utilise our content appropriately is critical to the success of our content launch, as well as driving them to deliver quality, consistency, and on-time activation of it.

About you

-          Should have 5+ years experience using CMS platforms, preferably one or more of: Salesforce Marketing Cloud, AEM, Hybris, Magento, Sitecore

-          Good understanding of HTML, CSS, MJML, Javascript, AMPscripts, SQL

-          Line management experience 

-          Experience working with and managing an offshore team or with market teams is advantageous

-          Ability to motivate, engage and inspire a team

-          Content delivery management and production experience

-          Resilience and composure to guide projects and teams through arising issues, overcoming challenges to deliver high quality business outcomes

-          Interest in Digital Transformation and a strategic view of business organisational needs

-          Good working knowledge of Microsoft Office and preferably the Atlassian suite

-          Team player and self-starter, strong communicator at all levels



-          Performance-related bonus scheme

-          Competitive pension scheme

-          Life assurance

-          Discounts on Dyson machines and retail discounts

-          Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)


-          27 days’ holiday (plus bank holidays)

-          Free on-site lunches, fruit, and hot drinks

-          Free on-site sports centre, gym, hair salon, and lifestyle assistance (concierge)

-          Electric vehicle salary sacrifice scheme

-          Ability to purchase additional holiday


-          Private medical insurance and dental insurance

-          Employee assistance programme, digital GP, on-site physio and GP, prescription service, fertility treatment support


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.