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Direct Business Manager (m/w/d)


Austria - Country Remote

About Dyson

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 12,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.

About the role

In this exciting international role you will act as a representative and custodian of the function for multiple markets (“market cluster”) in close cooperation with group functions. The role will challenge you to use both your analytical and abstract thinking skills as well as convincing communication skills to get a diverse group of stakeholders on board and into the set direction.

As the Direct Business Manager you will lead the Dyson Demo Store, Mall Demo Zones and drive Dyson’s expansion into Direct Retail. In your role you are responsible to drive store performance, lead & develop high performing teams and develop & execute our ambitious 5-year growth plan in line with the Global Dyson Retail strategy.

Functional objectives:

  • Provide best-in-class shopping experience through the Direct Business based on our Dyson Retail principles

  • Own the Austrian Demo Store P&L and ensure that profitability targets are being achieved

  • Lead & develop the high-performing Dyson Direct Team and ensure an “Consumer/Owner First” mindset

  • Drive Dyson’s ambitious expansion plans into Direct Retail by identifying new premium locations and ensure flawless project management for new store openings

  • Develop a compelling vision for Dyson Direct Demo Stores and Mall Demo Zones by observing and understanding trends in the ever-changing retail landscape

Be an active member of the Retail Sales Leadership Team

  • Be a trustful member of the Retail Sales leadership team (Head of Sales, Senior Key Account Manager, Field Sales Manager & Retail Activation Manager) to provide and receive updates on the business, work in synergy and align on critical decisions

  • Provide relevant feedback to your peers, your team and other colleagues to enable and support an inspiring high performing culture

  • Respect others, challenge them when needed; defend your ideas whilst being open to other/new perspectives

Lead a high performing and effective team

  • Set stretching and measurable targets and inspire commitment from the team to achieve those goals. Provide continuous constructive feedback through regular performance reviews

  • Deploy performance management tools that improve outputs and ensure that team members feel supported throughout. Addressing the high performers and underperformers in your team appropriately

  • Lead a team of 6 direct reports and a total organization of ~20 people; organization will grow significantly with further expansion

  • Lead career development conversations to lift talents leading to promotions and career development

Drive business performance

  • Lead, mentor, and develop a results-oriented Direct Retail team, responsible for total Austrian store P&L, drive revenue & margins whilst managing costs effectively

  • Set store-level budgets and optimize store processes to drive profitability levels at each store; identify potential expense reductions when necessary

  • Build strong cross functional relationships to drive the business

Build Dyson’s future in Direct Retail

  • Set up a compelling vision for Dyson’s future in the Austrian Retail landscape

  • Deliver convincing business cases for new store locations by considering strategic fit, sales potential and costs

  • Evaluate and negotiate with broker support new rental or existing lease contracts. Build strong relationships with landlord

Your profile

  • 5+ years of leadership experience in a premium or luxury retail environment. Strong retail management experience with multi-site oversight.

  • Experienced in managing P&L and profit delivery

  • Proven people management skills

  • Acumen for KPI’s and sales data analytics

  • Curiosity and willingness to challenge existing processes in the spirit of constant improvement

  • Fluent German and English

  • Willingness to travel (~30%)


  • Flexible working hours

  • Company car

  • Company bonus scheme

  • Relaxed dress code

  • Work for an engaging and highly motivated international team

Depending on your qualifications and experience, we offer a gross annual salary starting of 52.400 €.


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.