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Director of Demand & Sales Planning


Planning and Retail Operations
United States - Chicago Office

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

About the Role:

To lead the demand and sales planning for Dyson Americas, partnering with the US Sales Organization, the Asia-based Dyson Supply Chain, and the US Supply Chain and Leadership Teams. Be and inspirational leader and mentor to a team of demand planning professionals.  Lead the monthly IBP process for A and B grade finished goods as well as accessories. 

Main Accountabilities and Supporting Activities:

Partner with Sales and Marketing teams to develop accurate Demand Plans, linked to customers’ Sales and Trade Stock levels

Lead all monthly IBP Supply Chain processes for the Region and lead meetings within the US Market and Group

Establish Demand Planning deliverables, capability, and ways of working within Region and Group functions, instituting world class process to support “Double Dyson” goal


  • Forecast at the account and product level as required
  • Analyze weekly in-stock data and partner with sales to identify and resolve stock-out issues at chain and store level
  • Support delivery of assigned budgets on monthly, quarterly and yearly basis

Promotional Planning

  • Support execution of strategic plans for retailers and products, as well as an Integrated Planning process to align on longer term execution and deliver the annual plan
  • Seek consensus and approval from internal stakeholders for proposed plans

Performance Analysis

  • Develop and execute assortment and promotional effectiveness analysis
  • Provide long-range scenario planning to support annual budget and new product development
  • Review weekly business performance to understand sales and category trends

Communicate all critical demand changes to Senior Leadership, finance, sales, and marketing, as required. Play a leadership role in generating timely options to deal with issues

Monitor forecast performance and utilize root cause analysis to identify misses to the plan and recommend subsequent process improvement opportunities

Partner with global operations, marketing, and sales teams to drive new product launch planning

  • Determine pipefill and replenishment quantities by retailer, ensuring all relevant retailer timelines and reset dates are met
  • Communicate US needs to Group Supply Chain to ensure all areas of the business are working toward the same plan
  • Coordinate audit with the quality team upon new product arrival

Inspire, actively manage and lead direct reports

  • Communicate clear priorities and required results
  • Provide consistent support and regular feedback through 1:1s and team meetings
  • Consistently monitor and track performance goals for the team

Drive continuous improvement in processes to deliver improved demand forecast accuracy as well as in the monthly IBP process

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role
  • Think outside of the box, identifying opportunities for improvement.
  • Identify problems and find solutions
  • Demonstrate an acute attention to detail

About You:

  • Bachelor’s degree required- Supply Chain Management, Operations Management, or Logistics preferred
  • 8+ years forecasting and/or planning experience required
  • 3+ years’ experience in a CPG company required
  • 2+ years’ experience managing a team to drive results required
  • SAP/Anaplan/Kinaxis experience strongly preferred
  • Strong analytical, problem-solving and decision-making skills
  • Ability to partner effectively with Sales and Supply Chain teams
  • Strong written and verbal communication skills
  • Strong attention to detail and accuracy
  • Strong aptitude for business math and numerical reasoning, and creative problem solving
  • Adaptable/flexible – able to multi task
  • Must have high level of integrity, professionalism and loyalty


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Generous Dyson Product Discounts

Health benefits:

  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.