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Dyson Retail Expert


Australia - Australian Capital Territory Remote

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Team Dyson forms part of our Australian Sales Team and is a national team whose objective is to drive sales and build brand advocacy within our key retailers. Our demonstrators are known internally as Dyson Experts. They specialize in delivering an exciting and compelling service, demonstrating our full range of products in our retail partner stores.

We now have more than 4,000 Experts and Stylists around the world. And the number is growing. The team is the frontline of our retail operations and often the first direct contact our customers have with Dyson. And it’s important to make a good first impression.

About the Role

At Dyson, we sell by demonstrating. Through our spaces within our retail partner stores, we simply explain how our technology works, and why it’s better. Our Experts are Dyson advocates who know our technology inside out, and are excited by it. They are the face of Dyson, connecting our world leading and pioneering technology with shoppers and owners.

As a Dyson Expert you’ll be based in one of our retail partner stores and will report into a Regional Manager. You’ll be responsible for achieving a sales conversion target and will achieve this through showcasing the Dyson range of products in all categories, and generating interest and excitement around our machines. You’ll uncover shoppers needs and match those needs with the right products, transforming them from a shopper to a Dyson owner.

Main responsibilities include but not limited to:-

  • Deliver hands on demonstrations with our customers, showcasing the unique benefits of Dyson products across the Floor Care, Environmental Control and Personal Care categories.

  • Utilise the 4E’s How to Sell framework when interacting with customers in store, through Engage, Explore, Explain and Execute

  • Utilise the How to Sell framework and ongoing coaching from Regional Manager to proactively achieve Monthly Volume, Conversion & Premium Mix targets in store

  • Proactively approach customers in store, question and generate interest around Dyson products that are suited to their individual needs

  • Educate and provide guidance on supporting products and/or parts

  • Maintain a high standard of visual merchandising in your area, always looking for opportunities to increase Dyson in-store presence and reporting and display machine issues or fixture maintenance requirements

  • Execute and display point of sale material in store

  • Ensure you have sufficient stock levels, with all Dyson products out on display and in working order with the correct price

  • Build strong relationships with store management and staff, ensuring consumers are directed to the Dyson brand even when you are not present

  • Report to your Regional Manager on a daily basis sales vs target and provide feedback on products, sales, promotions and competitor activity, making recommendations where appropriate

  • Completing accurate reporting at the request of the Regional Manager & escalating issues in a timely manner

About You

You will bring your strong interpersonal skills with an ability to communicate complex information simply along with a keen interest in technology being able to communicate how machines work differently. You are hard working and possess an ambitious approach to all that you undertake.

Previous skills & experience:-

  • Customer service and/or sales experience

  • Experience within a premium retail environment is advantageous

  • An understanding of retail principles such as visual merchandising and sales targets

  • High standards of personal presentation

  • A confident approach and a friendly, engaging manner

  • Ability to work independently

  • Time management skills with the ability to multi-task

  • Determination, passion and drive for results

At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. 


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.